Amid Increase in Commitments, Some Forecast Trouble Brewing for Netflix’s Ad Business

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Amid Increase in Commitments, Some Forecast Trouble Brewing for Netflix’s Ad Business

Just last Tuesday, Netflix said that it closed the second year of its upfront with ad sales commitments up as high as 150% year-over-year.

But according to a report published Monday by Digiday, despite its progress, the streaming service’s position in the advertising market is still fraught with “underlying challenges … from competition to limited scale.”


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