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Frozen food delivery service Yelloh to cease operations in November, company announces

Frozen food delivery service Yelloh to cease operations in November, company announces

A recognizable food delivery service that serves a large part of the country is going out of business after 72 years.Minnesota-based Yelloh announced it will cease all operations in November, citing “multiple insurmountable business challenges” as reasons why it can no longer compete in the food delivery space. That includes “economic and market forces, as well as changing consumer lifestyles,” according to a release announcing the company’s closure.The company, which was founded in 1952, made a name for itself as Schwan’s, with a fleet of yellow freezer trucks that would deliver frozen foods including ice cream, frozen meals and other items to customers’ doorsteps.Those trucks can still be seen in parts of Vermont and Northern New York, especially in areas where grocery stores and supermarkets are more spread out and less accessible to consumers.“The current Yelloh team has worked hard against external headwinds such as the nationwide staffing challenges and crushing food supply chain disruption caused by the pandemic,” said board member Michael Ziebell in a prepared statement. “These challenges, combined with changing consumer lifestyles and competitive pressures that have been building for over 20 years, made success very difficult. Digital shopping has replaced the personal, at-the door customer interaction that was the hallmark of the company.” Yelloh currently has about 1,100 employees, according to the company.Yelloh officials said the company is beginning to wind down operations over the next two months, and will work to give employees notice and pay in accordance with federal law.The last day to purchase products via Yelloh trucks will be Friday, Nov. 8.

A recognizable food delivery service that serves a large part of the country is going out of business after 72 years.

Minnesota-based Yelloh announced it will cease all operations in November, citing “multiple insurmountable business challenges” as reasons why it can no longer compete in the food delivery space. That includes “economic and market forces, as well as changing consumer lifestyles,” according to a release announcing the company’s closure.

The company, which was founded in 1952, made a name for itself as Schwan’s, with a fleet of yellow freezer trucks that would deliver frozen foods including ice cream, frozen meals and other items to customers’ doorsteps.

Those trucks can still be seen in parts of Vermont and Northern New York, especially in areas where grocery stores and supermarkets are more spread out and less accessible to consumers.

“The current Yelloh team has worked hard against external headwinds such as the nationwide staffing challenges and crushing food supply chain disruption caused by the pandemic,” said board member Michael Ziebell in a prepared statement. “These challenges, combined with changing consumer lifestyles and competitive pressures that have been building for over 20 years, made success very difficult. Digital shopping has replaced the personal, at-the door customer interaction that was the hallmark of the company.”

Yelloh currently has about 1,100 employees, according to the company.

Yelloh officials said the company is beginning to wind down operations over the next two months, and will work to give employees notice and pay in accordance with federal law.

The last day to purchase products via Yelloh trucks will be Friday, Nov. 8.

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