Rainbow Designs Care Bears Baby collection will introduce three classic bears and blend the appeal of the original ’80s characters with the needs of modern infants.
The brand-new Care Bears Baby collection from Rainbow Designs is an adorable infant plush range designed to delight nostalgic fans and today’s newest families alike. Rooted in the timeless values of love, caring, kindness and friendship, this new collection beautifully blends the iconic appeal of the original ’80s characters with the needs of modern infants and parents.
Available from autumn 2026, the Care Bears Baby range will feature baby-soft, lovable versions of three of the brand’s most cherished characters: Cheer Bear, Funshine Bear and Bedtime Bear, appearing across a thoughtfully curated assortment of infant toys, including ring rattles, comforters and the huggable My First Care Bear Soft Toy.
The collection of plush infant essentials incorporates gentle sensory features designed to support early interaction, comfort and developmental play. From delicate textures to soothing softness and pastel hues, these toys invite little ones to explore, bond and feel reassured, making them perfect companions from the very first moments of childhood.
Anthony Temple, Managing Director of Rainbow Designs, believes this is a beautiful and perfectly placed addition to Rainbow’s licensed classic character portfolio. “We have ensured our new collection stays true to the enduring hallmarks of the Care Bears legacy of sharing, caring, friendship and togetherness,” he commented. “The range will resonate with fans who grew up in the colourful world of Care Bears, whilst warmly welcoming a whole new generation of followers who align with the brand’s values.”
Care Bears Baby represents a strategic expansion of the Care Bears franchise into the baby category, designed with long-term licensing growth in mind. The brand is entering the category through trusted foundational products where quality, reassurance and emotional connection are critical to purchase decisions. This approach allows Care Bears Baby to establish credibility with parents and retailers while creating a scalable framework for future category development across infant and early childhood.
The new collection, along with Rainbow Designs’ entire 2026 catalogue, including the recently announced Bing range, was introduced at London Toy Fair.
It will also be showcased at Spielwarenmesse, in Hall 1, Stand A-28, and Spring Fair, Hall 4, Stand J25.
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