Schweppes sparks young adults to ‘switch the scene’, Marketing & Advertising News, ET BrandEquity


<p>A still from the ad</p>
A still from the ad

Schweppes, The Coca-Cola Company’s premium mixer brand, has announced the launch of the ‘switch the scene’ campaign that offers the perfect way to unwind from a busy work week.

The new Schweppes campaign for its premium sparkling range, including Virgin Mint Mojito, Ginger Ale, Tonic Water and Soda Water redefines socialising for young adults, offering them an immersive gateway to vibrant social experiences on a Friday evening.

With this campaign, the brand sparks individuals to embrace spontaneous moments and make them special. A celebration of friendship, and togetherness, the campaign brings to life a series of humorous, relatable films. It utilises animal avatars to signify moods and emotions – including an owl head that depicts the boredom of being in a routine, the company stated in a press release.

Talking about the campaign, Ruchira Bhattacharya, senior director, marketing – hydration, sports and tea category, India and South-West Asia operating unit at The Coca-Cola Company said, “We are thrilled to bring alive our new campaign on brand Schweppes which urges young adults to ‘Switch the Scene’ from a hard-pressed week and exit to an evening out – mingling and having a good time with friends. We hope to offer more relatable and engaging experiences for consumers by being present in their lives at the right occasions.”

Created by WPP Open X, and led by VML India, the 360 degree integrated campaign spans social and out of home activations along with an Uber integration for employees leaving from work as a reminder to Exit with Schweppes.

Watch the video here:

Thums Up teams up with Kichcha Sudeep for a toofani act

Thums Up’s narrative of Soft Kya Jaane Toofan ka Swaad captures the brand’s core proposition of strong taste along with its core value of boldly embracing the thrill of challenges. Conceptualised by Ogilvy India, the TVC hopes to immerse viewers into the heart of action. From the first grip of the bottle to the gulp of Thums Up, viewers are taken on a ride that captures the brand’s youthful spirit and fast-paced, adventurous essence.

  • Published On Mar 20, 2024 at 12:00 PM IST

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