Startup CPG offers entrepreneurs essential tools for building a packaged food business


“Startup CPG is the world’s biggest community for CPG brands. We are a free resource for them. And the goal is to make it easier for startups,” says company Founder and CEO Daniel Scharff.

As a CPG industry veteran of 15 years, Scharff explained at the Summer Fancy Food Show in New York City this week that he knows building a business is hard and “there are too many people you have to pay along the way,” which is why he says Startup CPG wants “to do as much as we can for them for free [to] give them a better chance at improving the food or personal care system.

As such, he created a 22,000-person Slack channel where CPG founders and others in the startup space can ask each other questions and share answers, advice and resources.

Startup CPG also hosts 100 events a year through 20 city chapters, including networking mixers to which media, retail buyers, investors, lawyers and other stakeholders are invited and where young brands can demo their products. Entrepreneurs are invited to stand up and introduce themselves and make one ask of the group – such as for help finding a co-packer, advice on a package design, help writing a press release or guidance with a pitch deck.

“At the trade shows … we throw parties every night, and they always sell out and they always feature brands demoing … and it is our way to try to help the earliest brands that are maybe too small to have bought a booth at the show – and it could be their very first exposure” to their peers, retailers, investors and other guests invited to the parties, Scharff said.


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