Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
For marketers, the stakes of the Super Bowl are clear. It’s the one night of the year when people eagerly...
Briefing
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a...
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and...
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players...
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
When it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there...
Media Briefing: Why business publishers are finding value in social video ad revenue
However, platform programs that offer compensation for publishers’ editorial content are few and far between nowadays, after social behemoths like...
Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. “They have certainly elevated their pitch to...
Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
Creating an ad that will get noticed is a basic tenet of advertising. If marketers are going to shell out...
