Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
When it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there...
Briefing
Media Briefing: Why business publishers are finding value in social video ad revenue
However, platform programs that offer compensation for publishers’ editorial content are few and far between nowadays, after social behemoths like...
Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. “They have certainly elevated their pitch to...
Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
Creating an ad that will get noticed is a basic tenet of advertising. If marketers are going to shell out...
