Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
CES functioned less as a turning point than a temperature check for the ad industry.Behind the stage demos and glossy...
Briefing
Marketplace Briefing: Why ChatGPT checkout could take a bite out of Walmart’s $4 billion ad business
Walmart’s ad business went from being “tiny,” as CEO Doug McMillon once described it, to one of the retailer’s biggest...
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy...
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
For marketers, the stakes of the Super Bowl are clear. It’s the one night of the year when people eagerly...
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a...
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and...
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players...
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
When it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there...
Media Briefing: Why business publishers are finding value in social video ad revenue
However, platform programs that offer compensation for publishers’ editorial content are few and far between nowadays, after social behemoths like...
