Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business
Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own...
CTV
IAB maps best practices for performance-driven CTV ads
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...
MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters
Since going public in May, self-serve CTV company MNTN has only released two quarterly earnings reports: one for Q2 at...
Amazon’s ad business stays strong as CTV, DSP offerings improve
Dive Brief: Amazon’s revenue generated from advertising rose 22% year over year to $15.7 billion in Q2 2025, per an...
CTV advertising is booming but the ad rates aren’t keeping up.
CTV ad spend is up. CPMs? Not so much.Midway through the year, buyers and sellers say CPMs are sliding. Depending...
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy...
Top CTV Advertising Platforms (2025)
Whether you are a CTV provider or an advertiser, you will surely need a CTV advertising platform to successfully monetize...
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video,...
Orange 142 Emerging Channels Council Releases “Best Practices Guide to CTV Advertising” Empowering Marketers to Increase Investments in the Channel
New guide provides strategies for businesses looking to maximize return on investments in Connected TV advertising AUSTIN, Texas, April 9,...
