Thai Beverage Public Company is leveraging the platform to demonstrate its credentials as a “Stable and Sustainable ASEAN Leader” in the beverage and food sectors.
The company is showcasing products from its four business segments: spirits, beer, non-alcoholic beverages, and food, whilst highlighting environmentally friendly innovations and seeking new international partnerships to expand its global footprint.
TCP Group is capitalising on the international reach of its flagship Red Bull brand to support the global expansion of its other beverage products.
CEO Saravoot Yoovidhya outlined the company’s strategy to penetrate new markets across Africa, South Asia, the Middle East, and Eastern Europe under the “Recharge & Rehydrate” strategy, emphasising taste profiles tailored to regional preferences whilst maintaining world-class production standards.
Saha Farms, one of Thailand’s largest poultry exporters, is seizing opportunities created by global supply chain disruptions, particularly challenges faced by Brazilian competitors.
Director Dr Jaruwan Chotitawan announced the launch of the “Halal With Heart” campaign, emphasising that the company’s halal certification goes beyond mere compliance to represent a production system rooted in faith, understanding, and responsibility, with Muslim staff overseeing every stage of the process.
EKA Global is positioning itself at the forefront of sustainable packaging innovation, presenting longevity packaging solutions that extend food shelf life whilst maintaining environmental friendliness.
CEO Chaiwat Nantiruj noted that Thailand remains influential in driving global food trends, with Asia-Pacific cuisine accounting for over 37.8% of the global culinary tourism market, projected to reach $6.2 trillion by 2033.
International Presence
The Norwegian Seafood Council is highlighting Norway’s achievement as the world’s largest seafood exporter, with over 2.8 million tonnes of premium seafood exported to 150 markets globally.
CEO Christian Chramer noted that despite production challenges and geopolitical uncertainties, Norway’s seafood exports reached record values, with Thailand representing a key growth market showing 13% value increase to 10 billion baht.
The exhibition runs trade-only sessions from 27-30 May (10:00-18:00) before opening to the general public on 31 May (10:00-20:00).
Beyond product showcases, the event features specialized exhibitions, seminars, and curated activities designed to provide insights into evolving food trends and consumer demands, supporting both immediate business opportunities and long-term industry development.
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