The company president whose food is in 97% of your homes

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The company president whose food is in 97% of your homes

For most executives, going from leading four international markets to overseeing Canadian operations would represent a significant downgrade.

For Simon Laroche, switching from his former role as president of Kraft Heinz Australia, New Zealand, South Korea and Japan to his home and native land was a significant upgrade.

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You graduated with a degree in finance from HEC Montreal in 2003 and then went directly into the food and beverage industry, where you’ve been ever since. Was that always the plan?

Why did you stay so long?

Over the next 15 years you progressed from a summer job in merchandising to being the company’s VP of sales for all of Canada. Why leave at that point?

How familiar were you with that part of the world?

How do you learn about a new market, and a new industry, in such a short period of time?

From the outside it may appear like your role got smaller, going to a small country like Canada after being responsible for four global markets. Was the move back home a contraction or expansion of your role?

How are consumer tastes changing, and how is the company evolving to meet those demands?

As someone who left a very comfortable job in your home country to take on a very different kind of challenge, how would you advise others who are considering a bold change in their careers?  

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