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Tarun Chaudhary joins Rediffusion as head of North India, Marketing & Advertising News, ET BrandEquity

<p>Tarun Chaudhary</p>
Tarun Chaudhary

Tarun Chaudhary has joined Rediffusion as executive vice president and head of North India operations. He will be based at the agency’s Gurgaon office and oversee the Delhi and Chandigarh offices of Rediffusion.

A seasoned leader with over 25 years of experience in diverse roles across multiple domains including advertising, sports marketing, consumer tech, digital media, and event management, Chaudhary started his career in 1998 with Rediffusion in Bangalore, followed by a stint at Delhi. He has subsequently had stints with leading ad agencies including Mudra, JWT and DaikoFHO.

Chaudhary has worked on major Indian and multinational brands/ organisations including Nestle, Godfrey Phillips, PNB Housing Finance, Kenstar, Electrolux, Mitsubishi Motors, Philips, BPL, Mc Dowell’s, Hain Celestial, Central Park, Krisumi, and others.

In 2007, Chaudhary took time out to pursue his passion in sports, first completing a Master in Sport Administration from AISTS Switzerland, popularly known as IOC Master (International Olympic Committee), ranked as the top institute for sport management studies in multiple global rankings. He came back and set up sports marketing at Dentsu in 2008, where he also led the creation of arguably the country’s first successful mass fantasy gaming portal Indian Fantasy League.

In 2011, set up the sports marketing and events division at Innocean, and led Hyundai’s sponsorship of the 2011 Cricket World Cup, when India lifted the trophy for the second time at the Wankhede after a wait of almost 30 years. He subsequently led the setting up of FC Barcelona’s India project.

Chaudhary has also served as the chief executive officer of Indian Aces, the exclusive Indian franchise in the International Premier Tennis League (IPTL).

“We welcome Tarun back to Rediffusion and wish him every success in his role as a regional leader at Rediffusion. Tarun and I have worked together before. He’s very mature and a dependable pair of hands,” says Sandeep Goyal, chairman of Rediffusion.

On his new role at Rediffusion, Chaudhary commented, “Delhi for Rediffusion is an office undergoing rapid growth. I am honoured to be leading the march and hope we will be able to achieve both impressive numbers as well as create some great work.”

Rediffusion recently announced the appointment of Adrian Mendonza as head of creative at its Gurgaon office. Chaudhary will partner Mendonza in leading the North operations.

Mendonza will oversee creatives for the agency’s North India operations. He will be based in Delhi.

  • Published On Jul 10, 2024 at 08:12 AM IST

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