Retargeting needs a creative reboot, Marketing & Advertising News, ET BrandEquity
For every customer who visits a brand’s website but leaves without making a purchase, retargeting ads have long been the...
BrandEquity
the recipe for mistrust, Marketing & Advertising News, ET BrandEquity
HighlightsSimplicity is key in AI marketing messaging. Customers prefer clear outcomes over jargon. Make the customer the hero of your...
Why brands are high on Josh with Vicky Kaushal, Marketing & Advertising News, ET BrandEquity
HighlightsVicky Kaushal's carefully curated brand partnerships reflect his authentic rise in the film industry, resonating with contemporary brands seeking genuine...
Boycott USA! Trump tariffs prompt backlash against US goods, Marketing & Advertising News, ET BrandEquity
Donald Trump (file image)Donald Trump's suite of so-called "Liberation Day" tariffs may be on hold for now, and somewhat watered...
The fight to keep advertising honest, Marketing & Advertising News, ET BrandEquity
Guy ParkarIn 2022, the UK ushered in a spate of new rules regarding gambling advertising, preventing footballers, celebrities and even...
Religion is the new cool, Marketing & Advertising News, ET BrandEquity
AI-generated representative imageMany years ago I attended the alumni meet of my business school. One of the alums, in his...
The Ugly Effect of Fashion Rumors, Marketing & Advertising News, ET BrandEquity
Representative imageFinally, after months of rumors, it's official: On Monday, LVMH announced that Jonathan Anderson, the designer who transformed Loewe...
Dip dip dip, Kumbh’s ad trip, Marketing & Advertising News, ET BrandEquity
It was a casual WhatsApp forward that caught our attention. All the more because it was sent by a senior...
Ipsos launches Creative Spark AI, Marketing & Advertising News, ET BrandEquity
Representative ImageIpsos has introduced Creative|Spark AI in India, a cutting-edge ad evaluation solution designed to predict human reactions to video...
