Ritson’s 10-step guide to ‘stand on the shoulders’ of advertising effectiveness giants
Source: Shutterstock Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their...
Isabella Weber | Building a buffer against food price shocks | Business
Of the 17 UN Sustainable Development Goals to be achieved by 2030, eliminating hunger used to be seen as the...
As-a-Service Business Operations and Transformation | EY
What EY can do for you Across the world, TMT companies of all sizes and in all subsectors are changing...
Amazon Looks to Dismiss Over Ad Tier Price Hike
Amazon is pushing back against a lawsuit accusing it of misleading Prime subscribers by charging them an additional fee to...
Amazon Prime Video Advertising Expanding In 2025
Earlier this year, Amazon‘s Prime Video shook up the world of advertising. The streaming giant flipped a metaphorical switch, and...
Business for Hamilton baker both sweet and savory | Food
HAMILTON, Ill. — Sara Harrison’s days start early in the kitchen.Especially doughnut days.By mid-morning, the doughnuts for her Sara’s Sweet...
After Months of Designing with AI, Norma Kamali Isn’t Looking Back
Not long ago, designer Norma Kamali saw a photo of actress Jessica Biel wearing one of her dresses, a body-hugging...
ASR now operating as Lloyd’s service company to underwrite African risks
ASR now operating as Lloyd's service company to underwrite African risks | Insurance Business America Reinsurance ASR now operating as...
New score uses AI to rate brands’ inclusivity in advertising
A new initiative called the Representation Index aims to give brands scores to reflect how inclusive their ads are—or aren’t—just...