What marketers need to know
The metaverse is taking virtual experiences to the next level, giving organizations opportunities to reach consumers in new and innovative...
Month: April 2024
Keurig sees five promising signs for coffee business
BURLINGTON, MASS. — Sales fell 2.1% and volume/mix dipped 0.3% in Keurig Dr Pepper’s US Coffee segment in the first...
Meta could face further squeeze on surveillance ads model in EU
Meta’s tracking ads business could be facing further legal blows in the European Union: An influential adviser to the bloc’s...
TikTok artists and advertisers to stay with app, Marketing & Advertising News, ET BrandEquity
Ban or no ban, TikTok's partners in the music and advertising world plan to stick with the massively popular short-form...
Wendy Forsythe Joins eXp Realty as Chief Marketing Officer to Propel Agent-Centric Initiatives and Amplify Brand Reach
Article contentReal estate industry veteran brings more than two decades of experience to the roleBELLINGHAM, Wash., April 25, 2024 (GLOBE...
Ad Law News And Views – April 17 – Advertising, Marketing & Branding
April is here! Springtime. Flowers blooming. Long walks outdoors. And...National Pet Parents Day! Cheers to all of you pet parents...
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Streaming TVronstik - stock.adobe.com Connected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to grow 25%...
Marketers should stop calling advertising an investment
Brands should stop framing advertising as an investment, according to Nationwide’s director of brand, marketing and corporate affairs. Speaking today...
Study: Advertising is profitable business growth driver
A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all...
