OpenAI Looks to Build In-House Ad Infrastructure
OpenAI is staffing up to expand ChatGPT’s marketing reach and build on-platform marketing tools. A recent job listing shows the...
Marketing & Advertising
Global ad spend to rise faster than expected amid digital boom: WARC
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...
Why DPDP Act will transform media and marketing
Few industries will feel the ripple effects of the DPDP Act as sharply as advertising and media. The government is...
The last untapped ad space, ETBrandEquity
AI-generated representative imageThe modern kitchen, once a bastion of analog life, is becoming a key battleground in the digital age....
Peers for Gambling Reform call for content marketing to be labelled as ads
The Peers for Gambling Reform (PGR) group has accused the Advertising Standards Authority (ASA) of a “continuing failure” to regulate...
How mntn scales creative marketing at speed with insights on AI, ad fatigue, and timely campaigns
Launching TV ads should be way easier. At least, that’s what mntn believes, which is why they offer premium inventory,...
Influencer marketing is replacing traditional advertising, but only if it’s honest
Authored by : Mariya Jamal, Chief of Staff, Dot MediaWhen influencer marketing first emerged, it was shiny, unstructured, and brimming...
Rust-Oleum To Settle “Earth Friendly” Lawsuit For $1.5M – Advertising, Marketing & Branding
Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as "non-toxic" and "earth friendly." A consumer...
Aritzia Marketing Strategy 2025: Brand, Advertising, Growth
As a Canadian-founded fashion boutique that blossomed into an international phenomenon, Aritzia’s strategy has traditionally shunned flashy ads in favor...
