How brands can reduce their carbon footprint to make advertising gains
Dive Brief: Brands can reduce their carbon footprints by as much as a third by incorporating sustainability into their media...
Advertising Business
U.S. antitrust trial targets Google’s digital ad business
Alphabet’s GOOGL-Q Google faces trial in a second antitrust case next week where the U.S. Department of Justice will challenge...
Nike and Sky ads banned over misleading tactics
Adverts for sports giant Nike and broadcaster Sky have been banned for using tactics which could mislead customers into spending...
Why Discord is making key hires to build out its advertising business
Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish...
New study shows inclusive advertising is better for business
members, including Unilever, representing 392 brands across 58 countries.Companies across categories from consumer goods and confectionery to healthcare, household products,...
Google offered to sell part of ad tech business, not enough for EU publishers, sources say
Brussels/New York: Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to...
SPECTRUM REACH GIVES SMALL LOCAL BUSINESS ADVERTISERS ACCESS TO BROADER INVENTORY, GREATER SCALE THROUGH NEW COLLABORATION WITH AMAZON ADS
Spectrum Reach Becomes a Local Reseller for Amazon Ads; Now Small and Medium-Sized Businesses Can Reach Virtually Every Household in...
Google wins legal bid against EU antitrust penalty
Google yesterday won a court challenge against a 1.49 billion euro (US$1.66 billion) EU antitrust fine imposed five years ago...
She Built a Multimillion-Dollar Business After Getting Fired
Melissa Ben-Ishay's "love language" has always been baking. So, when she was fired from her advertising job at age 24,...
