What Is Influencer Marketing: A Strategy Guide for 2024
Summary Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers...
Month: June 2024
MANNA Foodbank unites WNC businesses to combat food insecurity
MANNA FoodBank will hold the "Pack to Give Back" event from 3-6 p.m. Thursday, June 6, at the Western North...
Costco is building out an ad business using its shoppers’ data
Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload.Costco is building out an ad network...
Whole Foods founder John Mackey on his new wellness venture
For John Mackey, popping into a Whole Foods while he’s traveling elicits a twinge of nostalgia. “It’s a little bit...
Michigan company recalls ground black pepper after testing shows Salmonella
UBC Food Distributors in Dearborn, MI, is recalling the Ground Black Pepper under the Baraka brand name in 7-ounce plastic...
Snapchat’s Spiegel Shifts Focus to AI After Reviving Ad Business
(Bloomberg) -- Snap Inc. Chief Executive Officer Evan Spiegel said he’s investing more aggressively in bringing artificial intelligence and machine...
Food Safety Technology Can Protect Businesses from Recalls and Other Risks
According to the US Department of Agriculture, more than 300 food products were recalled last year, representing a significant 31%...
Time for convergence: The advertising industry’s role in sustainable progress
Kimberlee Wells is the chief executive officer of TBWA\Melbourne and Adelaide chief executive officer and global practice lead of Sustain...
LevLane Advertising Wins PRSA Anvil Award for Best Feature
PHILADELPHIA, May 28, 2024 (GLOBE NEWSWIRE) -- LevLane Advertising, one of Philadelphia's oldest independent full-service advertising agencies, was awarded an...
