Google is making a major change to Local Service Ads
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews....
Year: 2024
How AI gives Hershey an edge for high-stakes Halloween season
NEW YORK — Candy marketers are nearing the finish line for their category’s annual marketing blitz as people stock up...
‘My blood is officially boiling’
If you're a dumpster diver, finding several dumpsters full of unopened food, beauty products, and kitchen appliances is like hitting...
Grand Design’s Clark To Lead Winnebago Towables Division
Winnebago Industries announced that Don Clark, president of Grand Design RV, has been promoted to group president of Towable RVs,...
Camila Cabello, Rachel Lindsay and Industry Leaders from Spotify, Ford and Warner Bros. Discuss What’s Next and Future Innovations at Advertising Week
Variety continued its three-day Executive Interview Studio, presented by Canva, as part of New York’s 2024 Advertising Week. This round of...
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players...
PayPal Launches Its Ad Business to Pitch Shopping Data
PayPal is open to business with advertisers.Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using...
Elon Musk’s X drops Unilever from advertiser boycott lawsuit, Marketing & Advertising News, ET BrandEquity
The company logo for UnileverElon Musk's X on Friday dropped Unilever from a lawsuit that claimed the consumer goods giant...
Business of design: Teaching students to balance creativity and commerce
India is witnessing a significant surge in interest among students for careers that blend creativity and commerce, particularly in the...
