How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Marketers are still processing the news that Omnicom Group will acquire Interpubic Group of Companies (IPG), a $13 billion-plus deal...
Year: 2024
How to measure YouTube ad success with KPIs for every marketing goal
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one...
Food prices could jump by up to 5% in 2025, and researchers say loonie is partly to blame
An annual report on food prices in Canada is predicting more pressure on grocery costs in the coming year —...
Postal strike, tax freeze are big problems for small business, says owner
Saltwater Designs owner Caitlin Noseworthy expects the federal tax freeze will negatively impact her business. (Lian Morrison for CBC)As the...
Canada Post strike update: Shipping companies pause courier services
Purolator and UPS have paused shipments from some courier companies as they try to work through a deluge of...
Omnicom Set to Buy Interpublic Group in Landmark Madison Avenue Deal
Omnicom Group is in advanced negotiations to acquire direct U.S. rival Interpublic Group in a deal that could merge two...
Programmatic Advertising Platform Market Size to Reach
New York,USA, Dec. 02, 2024 (GLOBE NEWSWIRE) -- Market Overview: The market size of programmatic advertising platform market was valued...
TreeHouse Foods buys private label tea business for $205M
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...
AnyMind Group Partners with TikTok to Enable Integrated Influencer Marketing and Advertising on AnyTag in Thailand
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has partnered with TikTok to launch new functionality on...
