Creativity alone can’t save a broken ad business
Creativity is necessary, but not enough. Nick Manning of Advertising Who Cares? says the ad industry must confront the economic...
Month: October 2025
Comedy agencies, meme metrics and the death of brand memory
“Advertising is not theatre. If the audience remembers the drama but forgets the brand, the curtain has fallen on effectiveness.”That...
Top 5 Brand Design Apps to Elevate Business Identity
In today’s competitive environment, establishing a strong business identity is essential. You need effective tools to streamline your design process...
Local Ottawa agency eyes growing defence industry
OTTAWA — OTTAWA — With the prospect of public service cuts looming over the capital, an Ottawa economic development agency...
Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers...
We’ve never spent more on advertising. It’s never done less for us
Andrew Tindall asks why brands aren’t getting the bang for their buck in the modern ad market. Something’s going wrong,...
Revelstoke’s Cronometer nutrition app snags Canadian food technology award
Nutrition-tracking app earns Canadian Food Innovation Network's inaugural Foodtech Frontier award for tackling sustainability, health, transparency A Revelstoke start-up celebrating...
Letter: Canada Post is a necessary service, not a business
Transforming a public service to a Crown corporation is an excellent means to allow profit creep to intrude on our...
What is a digital ad tax?
The market for digital advertising is booming due to its ability to personalize content and reduce advertising costs for businesses....
