Forecasters See Tough Times Ahead for X’s Ad Business
With advertising industry veteran Linda Yaccarino no longer CEO of X, the social platform’s strategy to attract more ad dollars...
Advertising Business
HP launches advertising business with device-targeted campaigns
Hewlett Packard has launched an advertising business targeting laptop users with on-device campaigns and a streaming service. According to Adweek,...
Netflix earnings surged last quarter. Thank ‘Squid Game,’ price hikes and advertising
Thanks to popular shows like “Squid Game,” plus price hikes and growing advertising revenues, Netflix on Thursday reported strong growth...
For Retail and Delivery, Advertising is Becoming Big Business
In retrospect, it seems so obvious. Of course advertisers, and particularly CPG (consumer packaged goods) companies, wanted to partner with...
Meta Platforms primed for strong Q2 report as advertising momentum builds
Meta Platforms Inc (NASDAQ:META, ETR:FB2A, SWX:FB) is set to deliver another solid quarterly report driven by strength in its advertising...
Carolina Wagner on success in ad tech and shaping programmatic at Automattic
Liftoff, an AI-powered growth platform that helps mobile marketers scale performance across the entire app lifecycle, is bringing together inspirational...
I worry where we would be without our imposter syndrome
It hurts Paul Burke to see advertising leaders promise to combat what he believes was the driving force of his...
Google shifts Local Service Ads reviews to Business Profiles management
Google implemented a significant structural change to its Local Service Ads platform on July 11, 2025, transferring customer review management...
Ad agency WPP asked to work on campaign nudging UK savers to invest in shares | Financial sector
The advertising agency WPP has been asked to work up ideas for a government-endorsed advertising blitz to urge more consumers...
