Amazon set to expand Prime Video ads business to major new international markets
Amazon’s aggressive entry into the global streaming and CTV video advertising business is set to advance, with the company announcing...
Advertising Business
Google is making a major change to Local Service Ads
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews....
Camila Cabello, Rachel Lindsay and Industry Leaders from Spotify, Ford and Warner Bros. Discuss What’s Next and Future Innovations at Advertising Week
Variety continued its three-day Executive Interview Studio, presented by Canva, as part of New York’s 2024 Advertising Week. This round of...
PayPal Launches Its Ad Business to Pitch Shopping Data
PayPal is open to business with advertisers.Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using...
PayPal Is Launching a Retail-Media Ad Network. Here’s Its Plan.
PayPal is set to launch an ads business, starting in the US.The company intends to offer ads across its own...
Toronto takes step toward ban on misleading fossil fuel ads, following TTC move | Business News
Toronto city council has taken a step toward banning misleading fossil-fuel advertising on city property, building on federal anti-greenwashing rules...
Adtech Company PubMatic Lays Off Staffers As It Tightens Focus
PubMatic conducted a layoff last week as part of a plan to focus on growth areas.The layoff affected a dozen...
Amazon Looks to Dismiss Over Ad Tier Price Hike
Amazon is pushing back against a lawsuit accusing it of misleading Prime subscribers by charging them an additional fee to...
New score uses AI to rate brands’ inclusivity in advertising
A new initiative called the Representation Index aims to give brands scores to reflect how inclusive their ads are—or aren’t—just...
