How marketers can advance personalized marketing across the digital advertising ecosystem
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their...
Marketing & Advertising
![24 Facebook Statistics Marketers Should Know in 2024 [Updated]](https://media.sproutsocial.com/uploads/2020/01/Facebook-stats-refresh.jpg "24 Facebook Statistics Marketers Should Know in 2024 [Updated]")
24 Facebook Statistics Marketers Should Know in 2024 [Updated]
Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on...
Will There Be Regulatory Crackdown?
Mexico’s Advertising market may be facing significant changes. E-commerce is one of the primary growth factors for the Mexican and...
‘Sneaky’ social media ads are luring young into gambling, say campaigners | Gambling
Tougher rules are required to crack down on betting firms’ use of “sneaky” social media postings and campaigns that may...
Schweppes sparks young adults to ‘switch the scene’, Marketing & Advertising News, ET BrandEquity
A still from the adSchweppes, The Coca-Cola Company’s premium mixer brand, has announced the launch of the ‘switch the scene’...
How To Retain Customer Loyalty With Branded Communication?
Thomas O’Banion, head of marketing at First Orion, explains how investing in branded communication beyond Big Game commercials is crucial...
The world’s ready for Napchat, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (Getty Images)Mujhe neend na aaye neend na aaye Mujhe chain na aaye chain na aaye...
:max_bytes(150000):strip_icc()/affiliate-marketing-6a9d278b2e91467494d7c9168e17bab5.jpg "Definition, Examples, and How to Get Started")
Definition, Examples, and How to Get Started
What Is Affiliate Marketing? Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic...
Negative Option and Continuity Marketing: An Excerpt from the Advertising Law Tool Kit | Venable LLP
The Federal Trade Commission (FTC), state attorneys general, and class action plaintiffs continue to scrutinize negative option and continuity offers....
