Consumer Trends and Perception in the United States
What are the rends in advertising consumption and perception in the United States? How consumers discover brands, which channels they...
Marketing & Advertising
Titan’s AdEx for Q1 FY26 at Rs328 cr; C.K. Venkataraman says the brand’s premium strategy validated
Titan Company Ltd., the jeweler and watchmaker that owns brands including Tanishq and CaratLane, reported a 34 percent increase in...
South Pacific Metals Engages Marketing and Advertising Services
- Grants Options and RSUs - July 30, 2025 7:30 AM EDT | Source: South Pacific Metals Corp. Vancouver,...
Columbia slams ‘pristine’ outdoors marketing with new brand platform
Dive Brief: Columbia Sportswear is embracing grit and humor with a new multi-season ad campaign that arrives nearly a year...
Airbnb shifts ad focus ‘from TV to social’ as marketing investment grows 19%
Airbnb increased its sales and marketing spend by 18.7% in the three months to the end of June, as the...
YouTube and Amazon’s Prime Video Battle for the TV Ad Throne
YouTube has been grabbing headlines for winning the war for TV, but Amazon is sneaking up behind it.Amazon's Prime Video...
Amazon and Instacart’s former advertising leader is transforming the way Walmart grows
Seth Dallaire admits that, before joining Walmart almost four years ago, he hadn’t considered working for the big-box retailer. A...
Can retailers compete with Amazon in the ad business?
According to a report by TechRadar, Retail Media Networks (RMNs) have become one of the fastest-growing channels in digital advertising....
Dear Joy, can digital deliver when it comes to brand advertising?
The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and...
