TikTok artists and advertisers to stay with app, Marketing & Advertising News, ET BrandEquity
Ban or no ban, TikTok's partners in the music and advertising world plan to stick with the massively popular short-form...
Marketing & Advertising
Ad Law News And Views – April 17 – Advertising, Marketing & Branding
April is here! Springtime. Flowers blooming. Long walks outdoors. And...National Pet Parents Day! Cheers to all of you pet parents...
Marketers should stop calling advertising an investment
Brands should stop framing advertising as an investment, according to Nationwide’s director of brand, marketing and corporate affairs. Speaking today...
Google takes lion’s share of UK ad market as publishers lose out
New data reveals the UK had a bumper year for advertising in 2023, but news publishers lost out as more...
Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
Seems like DTC (direct-to-consumer) has a new villain: Temu.For better or worse, this Chinese-owned online marketplace has been getting a...
Legendary Marketer ads criticized as misleading
Chelsea Ouimet has more than a million followers between her two Instagram accounts, “Chelsea the Affiliate” and “Hustle with Chelsea.”...
:quality(70):focal(782x572:792x582)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/SUL7ZYBFLFF3RJ5NLKQZVCWW2E.jpg "Temu and Shein Are the ‘Jaws’ of Digital Advertising")
Temu and Shein Are the ‘Jaws’ of Digital Advertising
Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks.The...
Heavy regulation needed on HFSS marketing and advertising
Speaking at yesterday's (21 March 2024) evidence gathering session at the House of Lords, Emma Boyland, chair of food marketing...
How marketers can advance personalized marketing across the digital advertising ecosystem
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their...
