Ads Out, Cloud In: Oracle’s Pivot
The GistStrategic shift. Oracle refocuses on cloud services and software, exiting ad market.Competitive exit. Oracle leaves ad space, facing tech...
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Why marketers keep refreshing brands instead of betting on splashy ads
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of...
Telehealth ads tout compounded ED drug, exploit medical marketing gray area
There’s a yawning chasm in the Food and Drug Administration’s oversight of advertising and telehealth companies have found ever-more daring...
Retail media’s impact on advertising: Insights from Amazon ads Nordics
Josefine Vännman, the General Manager at Amazon ads in the Nordics, joined us in Copenhagen for our recent World News...
X Launches ‘X Ads Academy’ Marketing Education Platform
The platform formerly known as Twitter has refreshed and relaunched its “Flight School” ads education platform, with X’s new “Ads...
The One Simple Trick to Measuring Abuse in Tech’s $440 Billion Ads Business
When it comes to understanding abuse in the enormously profitable online ads market, large tech platforms currently grade their own...
Sportradar adds audio channels to ad:s multi-platform marketing service
The addition of audio to ad:s allows Sportradar’s clients to reach digital audio listeners. (Sportradar) Sportradar, the sports technology company, has...
Amazon Sellers Turning to Google Ads to Reach Shoppers
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace....
How to Run Successful TikTok Ads in 2024
TikTok offers plenty of options for advertising on the platform. It’s up to you to choose the most effective one...
