Why Discord is making key hires to build out its advertising business
Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish...
Advertising
New study shows inclusive advertising is better for business
members, including Unilever, representing 392 brands across 58 countries.Companies across categories from consumer goods and confectionery to healthcare, household products,...
The joy of going independent, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- Thinkstock)Big agency networks may offer security but going independent is being happy.Thirteen months ago, six of us...
Rise of the digital gypsy, Marketing & Advertising News, ET BrandEquity
(Representative Image)Recently, I had the privilege of attending Gulzar’s book launch. The man is 90 years old, but he glides...
Brand advertising crawls its way back
Ray Hennessy via Unsplash The marketing investment pendulum is starting to swing back to the upper funnel and brand, according...
Now PR can aid the AIDA framework, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock)As the key custodian of the consumer brand, it's time for CMOs to move beyond this outdated...
Internet Advertising Market Valuation Set to Skyrocket to
New Delhi, Sept. 11, 2024 (GLOBE NEWSWIRE) -- The global internet advertising market was valued at US$ 578.14 billion in 2023...
ANJL advises “clear advertising” will encourage shift to legal betting
Plínio Lemos Jorge, president of the National Association of Games and Lotteries (ANJL), has advised licensed operators to use clear...
.png&h=630&w=1200&q=75&v=20170226&c=1 "Woolley Marketing: To ban or not to ban advertising? | Opinions")
Woolley Marketing: To ban or not to ban advertising? | Opinions
If Elon Musk’s mantra of allowing free speech were to become real, you could advertise anything, anytime, and anywhere.But the...
