Creativity alone can’t save a broken ad business
Creativity is necessary, but not enough. Nick Manning of Advertising Who Cares? says the ad industry must confront the economic...
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Meta’s Business Messaging Product Lead Says Bringing Ads To WhatsApp Is ‘An Evolution,’ Not A Broken Promise
When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would...
Google Might Get Broken up. Here’s How Top Marketers Are Reacting.
Google could get broken up. The response from marketers? Shrug.Google is battling separate rulings in two landmark US antitrust cases...
How Coors Light turned a broken digital ad into a viral sports marketing moment
When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the...
‘VCs need their money back’: why sustainable startups struggle to fix our broken food system | Agriculture
When Andrew Carter and Adam DeMartino started their business Smallhold in 2017, they set out with a simple vision they...
Why B.C. needs to fix Its broken food system
Like many parts of Canada, B.C. needs to modernize its regulatory environment to better support food production and processing British...
