Wider African Energy Summit Highlights Role of Service Companies in Boosting Local Content
Global service companies were highlighted as a potential vehicle for local content development in Africa during the recent Wider African...
Content
Peers for Gambling Reform call for content marketing to be labelled as ads
The Peers for Gambling Reform (PGR) group has accused the Advertising Standards Authority (ASA) of a “continuing failure” to regulate...
Long-Term Growth in the AI Era: Why Content Marketing Outlasts Ads and Social Media | stupidDOPE
Marketing has always been about attention. From billboards on highways to 30-second TV spots, brands have historically invested in paid...
How Global Brands Are Scaling Personalized Advertising With AI and 3D Content Generation
In today’s fast-evolving digital landscape, marketing teams face increasing pressure to deliver personalized, brand-accurate content at scale and speed. Traditional...
Eagle Vision launches new service company and content brand
Manitoba-based Eagle Vision, which is celebrating 25 years of content creation, is launching two new sister ventures, including a business...
Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running...
‘Premium Content’ Is Center of the Debate in Digital Advertising
Publishers are racing to be known for "premium" content to keep advertising revenue afloat, but there's a swirling debate in...
AI Search, Cookieless Ads Boost Content Marketing
AI-powered search results and the oft-postponed demise of third-party advertising cookies could lead ecommerce marketers toward alternative forms of...
