IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its...
IAB
IAB maps best practices for performance-driven CTV ads
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...
IAB: Digital video advertising KPIs shift, with business outcomes on top
Dive Brief: Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators (KPIs) for digital video...
