The Warehouse CMO’s pause on ad spend isn’t reckless
Source: Shutterstock In the fast-moving retail category, eight weeks is an eternity. Especially if the CMO of a retail brand...
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The future of advertising isn’t a feed, it’s a chat
Julie Caironi, head of marketing, MENA – Snap Inc/Image: Supplied The digital advertising industry has spent the last decade perfecting...
After Months of Designing with AI, Norma Kamali Isn’t Looking Back
Not long ago, designer Norma Kamali saw a photo of actress Jessica Biel wearing one of her dresses, a body-hugging...
Google Defends Its Ad Business: Success Isn’t Illegal
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other...
It Isn’t a Defunct Marketing Method!
Spending on TV advertising in the United States is on track to drop steadily over the next several years, from...
