Ad transparency and performance ‘no longer in conflict’
Influencer ad transparency is a key concern for consumers, with straightforward labels causing the least negative impact to engagement, new...
Performance
VMware Cloud Foundation managed service for high performance and lower cost
In the initial days of the cloud, CIOs and the enterprises they serve were quick to see its transformative power....
Campaigns That Embed Values-Driven Marketing Unlock Ad Preference, Likeability, Relevance and Performance
'Unlocking the value of Values-Driven Marketing' is landmark research published by WARC x Aletheia Marketing and Media brought by LIONS...
Meta advertising expert reveals common campaign mistakes killing performance
Digital marketing professionals continue to struggle with fundamental Meta advertising campaign management issues that significantly impact performance across businesses of...
Vancouver footwear company designs performance sneakers specifically for women’s feet
If you’re searching for athletic shoes, there’s a Canadian footwear brand you should know.Based in Vancouver, Hettas creates high-performance shoes...
Realize: Performance Marketing for Advertisers
One of the benefits of working with many thousands of advertisers over the years is that you get to hear...
Louis Dreyfus Company swoops for BASF’s Food and Health Performance Ingredients business
Louis Dreyfus Company (LDC) has signed a binding agreement for the acquisition of BASF’s Food and Health Performance Ingredients business,...
BASF sells Food and Health Performance Ingredients business – Chemical Engineering
January 2, 2025 | By Mary Bailey BASF SE (Ludwigshafen, Germany) has signed a binding agreement to sell...
Google ads performance robust despite existential threats
Dive Brief: Google’s revenue derived from advertising rose 10% year over year to $65.85 billion in Q3, according to an...
