‘The real story of consolidation in marketing and advertising will be a pivot from scale to agility’
We ask experts to state the one consolidation they see happening in 2026. With 2025 seeing the mega-merger between Omnicom...
Pivot
State Farm’s Super Bowl Pivot Spotlights Lower Ad Spend by Insurers
State Farm’s decision to pull its 2025 Super Bowl ad was prompted by the wildfires that continue to impact the...
Shyam Benegal’s mid-career pivot from advertising, Marketing & Advertising News, ET BrandEquity
By Deepa GahlotThe outpouring of respectful and affectionate tributes to Shyam Benegal go to show how much the filmmaker, who...
I’m ready to pivot into interior design. Where should I start?
Dear Sean, I am a young woman who has just been laid off from my graphic design job at a...
Ads Out, Cloud In: Oracle’s Pivot
The GistStrategic shift. Oracle refocuses on cloud services and software, exiting ad market.Competitive exit. Oracle leaves ad space, facing tech...
