Q&A: Electra on design, business strategy for its hybrid-electric aircraft
With the planned EL9 aircraft, an Electra executive says the company has a design suited both for aviation’s present and...
strategy
Customer Service as a Marketing Strategy
At any business, customer service and marketing should have a harmonious relationship. Think of these aspects of your company as...
Aritzia Marketing Strategy 2025: Brand, Advertising, Growth
As a Canadian-founded fashion boutique that blossomed into an international phenomenon, Aritzia’s strategy has traditionally shunned flashy ads in favor...
iHeart Taps Lisa Coffey As Chief Business Officer To Lead Advanced Ad Strategy. | Story
iHeartMedia has appointed Lisa Coffey to the newly created role of Chief Business Officer, tasked with overseeing the company’s Advanced...
Titan’s AdEx for Q1 FY26 at Rs328 cr; C.K. Venkataraman says the brand’s premium strategy validated
Titan Company Ltd., the jeweler and watchmaker that owns brands including Tanishq and CaratLane, reported a 34 percent increase in...
Innovative Marketing Leader Joins Fox (NasdaqGS:FOXA) To Enhance Advertising Sales Strategy
Fox achieved an 8.7% price increase over the past month, likely bolstered by recent strategic developments. The appointment of Vohra...
Approaches for assessing business impact on biodiversity are powerful, but often insufficient for strategy design: Study
Credit: CC0 Public Domain A University of Oxford study has determined that the widely used tools available to businesses for...
Albert Valiakhmetov Announces FlyX Marketing’s AI-Powered Green Strategy for Eco-Conscious Digital Advertising
FlyX Marketing founder Albert Valiakhmetov introduces AI-driven sustainability standards, cutting digital marketing's carbon footprint while boosting efficiency.Athens, Greece--(Newsfile Corp. -...
Stadium Boosts E-commerce With Mirakl Ads Integration Strategy
Stadium said it is taking “a step forward in its e-commerce strategy” by integrating Mirakl Ads, which is a retail...
