With Katseye, Gap Lands Its Most Viral Ad Yet
Both American Eagle and Gap’s fall denim campaigns lit up social media — but for very different reasons.While it made...
viral
How Coors Light turned a broken digital ad into a viral sports marketing moment
When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the...
‘It’s better not to go viral’: Inside the business of cult designer Mihara Yasuhiro
Mihara’s clothing, a mishmash of counter-cultural references that typically comprise beat-up cargo pants, MA1 bombers, faded flannels and grungy cardigans,...
