Indian advertising business set to reach Rs 1,476 billion by 2026: Report – Brand Wagon News
India’s advertising market is projected to record 7.8% year-on-year growth in 2025 to take the advertising expenditure (AdEx) from Rs...
Wagon
Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail – Brand Wagon News
What do brands do first when money is tight? More often than not, they prioritise cutting costs. And advertising and...
Bikaji’s Neha Rao on company’s advertising strategies and consumer engagement besides expansion in new categories – Brand Wagon News
‘Amitji loves Bikaji’—a jingle that sticks. With the festive season in full swing, the demand for snacks and namkeen has...
Levelling up: The business of advertising in gaming – Brand Wagon News
The world of gaming seems to have come a long way from a niche hobby or pastime to an economic...
