Beauty service industry for elderly booming in Japan

Integrated services tailored to the elderly, including care, rehabilitation training and beauty, are booming in Japan as they adapt their services to the demands of Japan’s rapidly aging society.

At a nursing home in Osaka, the elderly can engage in activities such as physical exercise, massage, handicrafts, and beauty care services.

With nursing and beauty care emerging as a new sector in the silver economy, the research and sales of beauty products for the elderly develop rapidly in the country. Skincare products that are gentle on the skin, elderly-friendly cosmetics, and manicure tools have been designed for the elderly.

The increasing demand in the nursing and beauty care market has also boosted the market for human resources training and development.

“I currently work as a pharmacist and am considering working as a nursing and beauty consultant alongside my pharmaceutical job. In the future, I hope to provide nursing and beauty services in nursing homes or in the homes of the elderly,” said Nishioka Azusa, a student at a nursing and beauty school in Tokyo.

Statistics show that the nursing and beauty market in Japan has surpassed 73.7 billion yen (about 480 million U.S. dollars).

“By the year of 2025, one out of every five people in Japan will be over 75 years old. A considerable number of these people have had habits since a young age, visiting beauty salons and manicure salons. Many people enjoy beauty care services. Therefore, the future for the nursing and beauty market is quite promising,” said Yamagiwa So, owner of a nursing and beauty school in Tokyo.

Beauty service industry for elderly booming in Japan

Macao has been emerging as a global hub for conventions and exhibitions in recent years by exploring the enormous opportunities in the sector, driving the region to advance its economic diversification and embrace a brighter future.

Macao has received many awards this year, such as the Best Convention City (Asia) and the Best BT-MICE City, showcasing the recognition for and influence of Macao’s exhibition industry.

More than 1,000 electronic game enthusiasts from all over the world gathered recently in Macao to participate in a esports themed event.

Su Zhili, organizer of the event, said that Macao’s rich experience in hosting large-scale events, coupled with its good infrastructure, has driven him to choose the region as an ideal destination to hold such an activity.

“Macao has held many similar large-scale events. It has rich experience, and the facilities at the venue are relatively mature, so we can start our work comfortably,” said Su.

During the first three quarters of 2024, Macao held more than 1,000 conferences and exhibitions in total.

“We will invite more professional, special conferences to be held in Macao and also cultivate more exhibition brands with international influence in Macao, so as to promote Macao’s exhibitions to be more market-oriented, professional, international, digital and greener from various aspects. This is our goal,” said Elaine Wong, member of the Macao Commerce and Investment Promotion Institute.

In addition, multiple large exhibitions and conferences, such as the Macao International Trade and Investment fair, the Macao Franchise Expo, and the International Infrastructure Investment and Construction Forum, are held regularly in Macao.

With the introduction of a series of policies and measures to facilitate the exchanges between the mainland and Macao, as well as the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area and the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Macao’s convention and exhibition industry will embrace more opportunities for development in the foreseeable future.

“We have such a good industrial base in the Greater Bay Area. The mode of ‘Convention and Exhibition + Industry’ not only integrates the industries of Macao, but also the industries of the Greater Bay Area. In addition, Macao actively integrates into the national development and plays a role in the Belt and Road. Why are we so confident in Macao’s convention and exhibition sector? Because it is backed by the motherland, and the country gives Macao great support,” said Alan Ho, chairman of the Macao Association of Convention, Exhibition and Tourism Sectors.

Macao emerges as global hub for conventions and exhibitions, driving economic diversification and international recognition