Time for convergence: The advertising industry’s role in sustainable progress
Kimberlee Wells is the chief executive officer of TBWA\Melbourne and Adelaide chief executive officer and global practice lead of Sustain...
Advertising Business
PayPal launching ad network fueled by user purchase data
PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending...
Amazon Sellers Turning to Google Ads to Reach Shoppers
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace....
PayPal Lays Out Plans for New Commerce-Based Advertising Business
PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with...
Meta could face further squeeze on surveillance ads model in EU
Meta’s tracking ads business could be facing further legal blows in the European Union: An influential adviser to the bloc’s...
Wendy Forsythe Joins eXp Realty as Chief Marketing Officer to Propel Agent-Centric Initiatives and Amplify Brand Reach
Article contentReal estate industry veteran brings more than two decades of experience to the roleBELLINGHAM, Wash., April 25, 2024 (GLOBE...
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Streaming TVronstik - stock.adobe.com Connected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to grow 25%...
Study: Advertising is profitable business growth driver
A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all...
50 and Fired? Why Seniors Shouldn’t Be Exiled From the Ad Industry
When I started out in advertising almost 30 years ago, it struck me that there were no old people to...
