Where ads think like memes
In India’s crowded digital ecosystem where consumer attention is as fleeting as a 10-second reel, brands are no longer selling...
Marketing & Advertising
IAB maps best practices for performance-driven CTV ads
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...
Coca-Cola’s 2025 AI-driven holiday ad draws mixed reactions
Public reaction to Coca‑Cola’s 2025 AI-driven holiday ads has been mixed, as the brand experiments with generative AI to refresh...
NAD Addresses Comparison Charts – Advertising, Marketing & Branding
KD Kelley Drye & Warren LLP More Kelley Drye & Warren LLP is an...
Europe Digital Advertising Market Size, Share & Growth 2033
Europe Digital Advertising Market Size The Europe digital advertising market was valued at USD 169.71 million in 2024 and is...
Why effective destination marketing is the future of contextual (year-round) advertising
In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity...
Comcast loops in linear TV for cross-channel programmatic ad buys
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...
Lululemon trademarks ‘Lululemon dupe’ in the U.S., in latest lookalike crackdown
The internet might love dupes of Lululemon's athleisure — but the Vancouver-based company sure doesn’t. Lululemon has secured a trademark for...
The Pitch: Advertising and marketing news for 10.28.25
https://www.youtube.com/watch?v=_tW7L7RAZ4o Arts & Letters created a new spot for longtime client NBA on ESPN. Called “The NBA on ESPN is...
