CTV advertising is booming but the ad rates aren’t keeping up.
CTV ad spend is up. CPMs? Not so much.Midway through the year, buyers and sellers say CPMs are sliding. Depending...
Marketing & Advertising
Consumers Distrust Influencer Marketing More Than Advertising
Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National...
Ads are coming to WhatsApp
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get...
WhatsApp ads rollout starts as Meta breaks ad-free promise
The global WhatsApp ads rollout has officially started, marking the end of an era for the world’s most popular messaging...
Identity Dental Marketing Recognized for Best Google Ads and Social Media Advertising for Dentists
LAKEWOOD RANCH, Fla., June 20, 2025 /PRNewswire/ -- Identity Dental Marketing has been recognized as the leading agency for Google ads...
Marketing Leaders Join Variety’s Interview Studio
Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes to discuss their...
Uber Advertising brings Ride Offers to international markets
Dive Brief: Uber Advertising is expanding its Ride Offers program, an ad product that is part of its Journey Ads...
New US State Children’s Privacy Laws Continue To Reshape Digital Marketing
Last year saw a proliferation of US state laws regulating the processing of children’s data. 2025 promises to be just...
How youth are marketing themselves like products
New graduates are entering a fiercely competitive job market, traditional resumes are being replaced with cereal boxes, beer cans, and...
