Amazon widens access to video generator as AI ad tools gain traction
Less than a year after releasing in beta, Amazon’s artificial intelligence-powered video generator is now available to all U.S. advertisers...
Marketing & Advertising
$11B Gaming Ad Guide: Orange 142 Unveils Marketing Playbook for In-Game Success
The new guide explores how brands can tap into the $11B gaming ad opportunity with immersive formats, smart targeting, and...
Omnichannel retail advertising: Connect with shoppers across every touchpoint
Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In...
Meta expands ad control options with AI-powered tools
Meta is rolling out a suite of expanded ad tools designed to give marketers more control over how their campaigns...
Innovative Marketing Leader Joins Fox (NasdaqGS:FOXA) To Enhance Advertising Sales Strategy
Fox achieved an 8.7% price increase over the past month, likely bolstered by recent strategic developments. The appointment of Vohra...
Retargeting needs a creative reboot, Marketing & Advertising News, ET BrandEquity
For every customer who visits a brand’s website but leaves without making a purchase, retargeting ads have long been the...
Programmatic Advertising Market Set to Revolutionize Digital
Programmatic Advertising MarketIntroductionThe global programmatic advertising market is witnessing a significant transformation in the way digital ads are bought and...
How restaurant chains are updating their marketing menus in tough economy
Major restaurant brands frequently face stiff competition and low margins, a business reality that is even tougher to navigate during...
6-months into Perplexity ad business and marketers want scale
It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow...
