how a pizza brand’s marketing reveals NZ’s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape...
Marketing & Advertising
5 interesting stats to start your week
Brands with inclusive advertising more likely to be a consumer’s first choice Brands with greater inclusivity in their advertising have...
The joy of going independent, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- Thinkstock)Big agency networks may offer security but going independent is being happy.Thirteen months ago, six of us...
800 mn users, no advertiser FOMO: Unpacking Snapchat’s marketing paradox
Snapchat's battle for the ad market shareThe strategic pivot comes at a critical juncture for Snap as the company grapples...
AquaAds Announces 4% Revenue Share from Ad Expenditure for Digital Marketing Agencies
AquaAds Announces 4% Revenue Share from Ad Expenditure for Digital Marketing Agencies.Dubai - September 16, 2024 — Aqua Ads Agency,...
Rise of the digital gypsy, Marketing & Advertising News, ET BrandEquity
(Representative Image)Recently, I had the privilege of attending Gulzar’s book launch. The man is 90 years old, but he glides...
Brand advertising crawls its way back
Ray Hennessy via Unsplash The marketing investment pendulum is starting to swing back to the upper funnel and brand, according...
Advance Media NY launches cutting “Edge” marketing industry newsletter
The multi-faceted advertising and marketing teams at Advance Media New York, parent company of Syracuse.com, will offer marketing and advertising...
Magna: US ad spending rebound gathers force beyond cyclical events
Dive Brief: Media agency Magna again raised its U.S. ad spending forecast for the year, anticipating revenue growth of 11.4% to...
