AI for Advertising Optimization and Audience Targeting
From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry...
Marketing & Advertising
The Complete Guide to LinkedIn Ads in 2024
Advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). But...
Reddit marketing guide – maximize your spend
Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s...
The new frontier of trademark wars, Marketing & Advertising News, ET BrandEquity
Representative image (iStock)As the global business landscape evolves, companies are increasingly harnessing their intellectual property (IP) assets to establish a...
Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising
This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look...
E-Commerce Marketing Series: How contextual advertising can turn brands into e-commerce powerhouses
Contextual advertising might be considered a modern phenomenon, but it is one of the oldest tricks in a marketer’s playbook....
Intense election ad buying could upend brands’ holiday marketing plans
While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds....
.jpg&h=630&w=1200&q=75&v=20170226&c=1 "APAC ad spend growth cools as global market tops trillion: WARC | News")
APAC ad spend growth cools as global market tops $1 trillion: WARC | News
While the global advertising market is poised for a record-breaking year, the Asia Pacific region is experiencing a slowdown in...
Marketers’ ad spend to grow in H2 led by social media and display, report finds
Dive Brief: The sense of optimism felt by the ad industry in the first half of 2024 is expected...
