Luxury’s Milan Design Week 2025 cheat sheet

Accompanying the official Milan Design Week programme is Milano Moda Design, which highlights the homeware collections presented by fashion brands. This edition, the calendar features 34 brands, including debuts from the likes of Brioni, Jil Sander, Jimmy Choo, Kiton, Louis Vuitton, MSGM and Santoni.

Louis Vuitton is planning two events: it will showcase its Objets Nomades collection in an ultra-exclusive showroom experience, where top-tier clients can commission bespoke versions of the pieces; and it will celebrate the opening of its Via Monte Napoleone store. Italian footwear brand Santoni will also celebrate the launch of its boutique on Via Monte Napoleone, designed by Spanish architect Patricia Urquiola.

Gucci is unveiling an exhibition titled ‘Bamboo Encounters’, inspired by the brand’s craftsmanship in the mid 1940s, when it began to use bamboo for the handles of handbags, notably the Gucci Bamboo 1947. (In the following decades, bamboo became one of Gucci’s most celebrated codes.)

Among the many other brand activations planned, Prada will present the fourth edition of its annual symposium ‘Prada Frames’, exploring the relationship between environment and design, with a focus on the impact of digital revolutions and global distribution networks on everyday life. Etro will introduce ‘Five threads, 40 years’, an exhibition celebrating 40 years of its signature arnica fabric. Jimmy Choo will unveil an installation with Harry Nuriev, founder and creative director of New York and Paris-based architecture and design firm Crosby Studios. Tod’s will celebrate the craftsmanship behind its iconic Gommino shoe with the launch of a book titled Italian Hands. And Jil Sander will host a talk to explore the thinking behind its latest fragrance collection.

Loewe will present a collection of teapots by 25 internationally renowned artists, designers and architects. “It will be the house’s ninth presentation at the international furniture fair, which enables the brand to venture into creative experiments with artists, expanding on generations of design and craft knowledge,” Loewe said in a release. Miu Miu’s literary club will return after its debut last year, taking place at the Circolo Filologico Milanese between 9 and 10 April.

Dolce & Gabbana, Saint Laurent, Armani, Hermès, Rimowa, Missoni, Roberto Cavalli and Fendi are among the other brands hosting events and activations this year. Meanwhile, British jewellery brand Completedworks will launch its first foray into furniture, with a stool, chair, table and coffee table designed by founder Anna Jewsbury.