Meta launches CMO Alex Schultz’s book on digital marketing and advertising

To help businesses of all sizes navigate the fast-evolving digital marketing landscape, Meta has announced the launch of The Art and Science of Digital Marketing and Advertising, authored by Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta.  

Published in collaboration with Wildfire (UK) and Little, Brown and Company (US), both imprints of Hachette Livre, the book serves as a comprehensive guide for marketers, entrepreneurs, and business leaders looking to grow and succeed in today’s digital-first world. 

Drawing on Schultz’s more than two decades of experience in marketing at companies including Meta and eBay, the book shares practical insights and guiding principles that can help marketers use creativity, data, and experimentation to achieve measurable results. Combining storytelling, strategy, and science, the book delves into proven methods to set clear goals, choose the right channels, test and refine creative, and measure what truly matters.  

Structured in three parts – The Basics, The Infrastructure, and The Channels – the book provides an end-to-end playbook for digital marketing. From understanding the marketing funnel to leveraging AI tools and creative testing, Click Here is designed to equip marketers with the mindset and methodologies needed to achieve sustained business growth. Schultz also explores the growing role of AI in marketing and shows how generative AI can enhance creativity, targeting, and personalization, to deliver meaningful experiences to customers.

Said Karthik Venkateswaran, CEO & Co-founder, Zocket, “I had the opportunity to meet Alex during his recent visit to India during which he spoke about his first book ‘Click Here’. From social media to product-led channels, ‘Click Here’ offers actionable strategies for reaching audiences effectively. Alex’s perspective on AI is especially relevant for Indian marketers looking to combine technology and creativity to deliver personalized and engaging experiences at scale.” 

Said Anshuk Aggarwal, Co-founder, AdYogi, “Click Here promises to equip marketers with the mindset and methods needed to stay ahead in a digital-first world. For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both data-driven and human-centric.” 

Said Vikas Chawla, Co-founder, Social Beat, “There’s a notable lack of foundational marketing books that truly help marketers master the essentials—from setting clear goals to understanding metrics and the marketing funnel. Alex Schultz’s debut book, Click Here, stands out as a potential game-changer, poised to fill this critical gap. Even as the digital landscape rapidly evolves in India and beyond, the core principles of marketing, advertising, and driving lasting success remain unchanged. This book is a timely and powerful reminder of those enduring fundamentals.” 

Specifically for India, with its thriving startup ecosystem and a fast-growing digital, Click Here offers valuable guidance for marketers looking to stand out and grow in one of the world’s most dynamic markets.