Mobile Advertising Market to Reach $1.3 Trillion by 2030 –

Dublin, Feb. 20, 2025 (GLOBE NEWSWIRE) — The “Mobile Advertising – Global Strategic Business Report” has been added to ResearchAndMarkets.com’s offering.

The global market for Mobile Advertising is projected to reach US$1.3 Trillion by 2030, growing at a CAGR of 15.3% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the mobile advertising market is driven by several factors. Technological advancements, such as the proliferation of 5G networks, enhance the delivery and performance of mobile ads, making them more appealing to both advertisers and consumers. The increasing adoption of smartphones and mobile devices worldwide expands the addressable market, creating new opportunities for advertisers to reach a global audience.

Consumer behavior trends, including the rising amount of time spent on mobile devices and the growing popularity of mobile apps and social media, drive demand for mobile advertising solutions. The integration of AI and ML in ad targeting and personalization strengthens the business case for mobile advertising by improving the relevance and effectiveness of ads.

Additionally, the shift towards video content and interactive ad formats generates increased engagement and higher conversion rates. Regulatory developments around data privacy, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are shaping the mobile advertising landscape by encouraging more transparent and user-consent-based data practices.

Overall, the dynamic nature of the mobile advertising market coupled with continuous innovation and evolving consumer preferences, ensures its sustained growth and relevance in the digital age.

Key Insights:

Market Growth: Understand the significant growth trajectory of the Display Advertising segment, which is expected to reach US$999.9 Billion by 2030 with a CAGR of a 17.9%. The Search Advertising segment is also set to grow at 8.6% CAGR over the analysis period.
Regional Analysis: Gain insights into the U.S. market, valued at $121.9 Billion in 2023, and China, forecasted to grow at an impressive 20.5% CAGR to reach $332.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Key Questions Answered:

How is the Global Mobile Advertising Market expected to evolve by 2030?
What are the main drivers and restraints affecting the market?
Which market segments will grow the most over the forecast period?
How will market shares for different regions and segments change by 2030?
Who are the leading players in the market, and what are their prospects?

Report Features:

Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
Company Profiles: Coverage of major players such as 4INFO, Alibaba Group Holding Ltd., Amazon.com, Inc., and more.
Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 208 Featured):

4INFO
Alibaba Group Holding Ltd.
Amazon.com, Inc.
Amobee, Inc.
AOL, Inc.
Baidu, Inc.
Conversant LLC
DoubleClick, Inc.
Facebook, Inc.
Google, Inc.
InMobi
LinkedIn Corp.
Microsoft Corp.
Oath, Inc.
ONE by AOL
Pandora Media, Inc.
Tencent, Inc.
Twitter, Inc.
Velti
Yahoo!, Inc.

Key Attributes

Report Attribute	Details
No. of Pages	356
Forecast Period	2023-2030
Estimated Market Value (USD) in 2023	$470.6 Billion
Forecasted Market Value (USD) by 2030	$1300 Billion
Compound Annual Growth Rate	15.3%
Regions Covered	Global

MARKET OVERVIEW

Influencer Market Insights
Global Economic Update
Mobile Advertising – Global Key Competitors Percentage Market Share in 2025 (E)
Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)

MARKET TRENDS & DRIVERS

Proliferation of 5G Networks Expands Addressable Market Opportunity
Integration of AI and Machine Learning Strengthens Business Case for Mobile Advertising
Rise of Programmatic Advertising Generates Efficiency in Ad Campaigns
Increasing Adoption of Smartphones Drives Adoption of Mobile Ads
Growth of Social Media Platforms Spurs Interactive Advertising Opportunities
Emergence of In-App Advertising Accelerates Market Demand
Consumer Shift towards Video Content Propels Growth in Video Ad Formats
Innovations in Interactive and Immersive Ad Formats Expand Engagement
Impact of Data Privacy Regulations on Ad Targeting Practices
Rising Time Spent on Mobile Devices Drives Market Demand
Technological Advancements in Ad Delivery Systems Sustain Growth
Emergence of Augmented Reality (AR) and Virtual Reality (VR) Ads Creates New Market Opportunities
Personalization and Hyper-Targeting Generate Higher Conversion Rates
Shift towards Transparent and Consent-Based Data Practices Impacts the Market
Growth of Mobile Gaming and Associated Advertising Opportunities
Adoption of Cross-Device Targeting Expands Reach and Effectiveness
Influence of Influencer Marketing on Mobile Advertising Strategies
Consumer Demand for Seamless and Non-Intrusive Ad Experiences Generates Innovation

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