NiCE Deepens Partnership with Salesforce to Accelerate End-To-End Customer Service Workflow Orchestration

0
NiCE Deepens Partnership with Salesforce to Accelerate End-To-End Customer Service Workflow Orchestration

Business Wire – Tue Aug 12, 10:05AM CDT

</p> <p><b>NiCE</b><b> (Nasdaq: NICE) </b> today announced an expanded strategic partnership with <b>Salesforce</b> to deliver seamless, AI-driven customer experiences through a deeper integration between NiCE CXone Mpower and Salesforce Service Cloud. After launching Bring Your Own Telephony with Salesforce Service Cloud Voice in 2022, the companies will further invest in enabling Bring Your Own Contact Center, inclusive of customer managed channels and NiCE’s leading WEM capabilities in the Service Cloud unified desktop. NiCE and Salesforce support a shared customer base of hundreds of thousands of users. This expanded partnership adds powerful new capabilities while laying the foundation for continued innovation and joint growth.</p> <p>NiCE further intends to join the Salesforce Zero Copy Partner Network as the first in the Contact Center ecosystem to enable the unification of contact center interaction insights with CRM data through a new bidirectional Zero Copy integration with Salesforce Data Cloud. This will provide customers with a shared data foundation between NiCE CXone Mpower and Salesforce Data Cloud that eliminates silos and unlocks data to accelerate AI-driven experiences across both platforms. Shared customers can use this integration to enable real-time AI-driven orchestration using complete experience context. AI agents can operate with a complete, stateful understanding of the entire journey across self-service, live support, and fulfillment, including awareness of past actions, intent, and outcomes.</p> <p>Through this collaboration, organizations can leverage CXone Mpower’s real-time orchestration engine, industry-leading workforce augmentation solutions and purpose-built AI for CX seamlessly within Salesforce Service Cloud’s unified desktop for Service Reps. This integration extends NiCE’s industry-leading connected intelligence across Salesforce digital channels, cases, and interactions, delivering a streamlined, AI-first service experience.</p> <p>By uniting Service Cloud’s robust CRM platform, renowned for advanced case management and extensive digital channel support, and AI assistance for service reps in the agent desktop with CXone Mpower’s intelligent CX automation and orchestration capabilities, joint customers gain a unified, intelligent service environment. If a customer begins their journey with an autonomous agent, they can seamlessly transfer their conversation to a human service rep with their entire transcript and Salesforce record intact and if the issue becomes even more complex a supervisor can access the conversation for real-time coaching. This is one example of how NiCE and Salesforce are enabling seamless orchestration of complex customer journeys across every touchpoint, with real-time decisioning, workflow automation, and personalized interactions that drive customer satisfaction and operational efficiency.</p> <p>“This renewed partnership with Salesforce marks more than just deeper integration, it signals a vision for the future of customer service,” said <b>Barry Cooper, President, CX Division, NiCE</b> . “Together, we will collaborate to help businesses move from disconnected touchpoints to intelligently orchestrated experiences that span the entire customer journey. As our partnership grows, so does our commitment to helping our mutual customers lead the way in AI-powered service.”</p> <p>“Strengthening our partnership with NiCE will help organizations further provide deeply unified customer service experiences,” said <b>Kishan Chetan, Executive VP and GM Service Cloud at Salesforce</b> . “Together, we’re helping organizations move beyond channel silos and orchestrate intelligent, outcomes-driven interactions at scale, ultimately delivering greater value to our mutual customer through continued innovation.”</p> <p><b>About NiCE</b></p> <p><b>NiCE</b> (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.</p> <p><i>Trademark Note:</i> NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks .</p> <p><b><i>Forward-Looking Statements</i></b></p> <p><i>This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company’s products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or</i><i>difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company’s reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.</i></p> <p><img post-id="4007" fifu-featured="1" decoding="async" fetchpriority="high" alt="NiCE Deepens Partnership with Salesforce to Accelerate End-To-End Customer Service Workflow Orchestration" title="NiCE Deepens Partnership with Salesforce to Accelerate End-To-End Customer Service Workflow Orchestration" src="https://barchart-news-media-prod.aws.barchart.com/BIZWIRE/fb0ef22b92f6308d860e0d8785fbfbc5/ct%3Fid%3Dbwnews%26amp%3Bsty%3D20250812867047r1%26amp%3Bsid%3Dchbar%26amp%3Bdistro%3Dftp"/><span class="bwct31415"/></p> <p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"></span></p> </div> <p> link </a></p> <div class="post-item-metadata entry-meta"> </div> <nav class="navigation post-navigation" aria-label="Post navigation"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><div class="nav-previous"><a href="https://acv.my.id/when-advertising-meets-evolutionary-thinking.html" rel="prev">Previous: <span class="em-post-navigation nav-title">When advertising meets evolutionary thinking</span></a></div><div class="nav-next"><a href="https://acv.my.id/17-graphic-design-business-ideas-for-entrepreneurs-in-2025.html" rel="next">Next: <span class="em-post-navigation nav-title">17 Graphic Design Business Ideas For Entrepreneurs In 2025</span></a></div></div> </nav> </div><!-- .entry-content --> </div> <div class="promotionspace enable-promotionspace"> <div class="em-reated-posts col-ten"> <div class="row"> <h3 class="related-title"> More Stories </h3> <div class="row"> <div class="col-sm-4 latest-posts-grid" data-mh="latest-posts-grid"> <div class="spotlight-post"> <figure class="categorised-article inside-img"> <div class="categorised-article-wrapper"> <div class="data-bg-hover data-bg-categorised read-bg-img"> <a href="https://acv.my.id/evosus-unveils-major-updates-to-lou-targeting-high-volume-pool-service-companies.html" aria-label="Evosus Unveils Major Updates to LOU, Targeting High-Volume Pool Service Companies"> <img post-id="5550" fifu-featured="1" width="300" height="300" src="https://s.yimg.com/os/en/prnewswire.com/ab5e7386e8abe02ef1a0a4915339d9ff" class="attachment-medium size-medium wp-post-image" alt="Evosus Unveils Major Updates to LOU, Targeting High-Volume Pool Service Companies" title="Evosus Unveils Major Updates to LOU, Targeting High-Volume Pool Service Companies" title="Evosus Unveils Major Updates to LOU, Targeting High-Volume Pool Service Companies" decoding="async" loading="lazy" /> </a> </div> </div> <div class="figure-categories figure-categories-bg"> <ul class="cat-links"><li class="meta-category"> <a class="covernews-categories category-color-1" href="https://acv.my.id/category/service-business" aria-label="View all posts in Service Business"> Service Business </a> </li></ul> </div> </figure> <figcaption> <h3 class="article-title article-title-1"> <a href="https://acv.my.id/evosus-unveils-major-updates-to-lou-targeting-high-volume-pool-service-companies.html"> Evosus Unveils Major Updates to LOU, Targeting High-Volume Pool Service Companies </a> </h3> <div class="grid-item-metadata"> <span class="author-links"> <span class="item-metadata posts-author"> <i class="far fa-user-circle"></i> <a href="https://acv.my.id/author/admin"> admin </a> </span> <span class="item-metadata posts-date"> <i class="far fa-clock"></i> <a href="https://acv.my.id/2026/02"> February 23, 2026 </a> </span> <span class="aft-comment-count"> <a href="https://acv.my.id/evosus-unveils-major-updates-to-lou-targeting-high-volume-pool-service-companies.html"> <i class="far fa-comment"></i> <span class="aft-show-hover"> 0 </span> </a> </span> </span> </div> </figcaption> </div> </div> <div class="col-sm-4 latest-posts-grid" data-mh="latest-posts-grid"> <div class="spotlight-post"> <figure class="categorised-article inside-img"> <div class="categorised-article-wrapper"> <div class="data-bg-hover data-bg-categorised read-bg-img"> <a href="https://acv.my.id/disaster-recovery-service-industry-growth-trajectory-usd.html" aria-label="Disaster Recovery Service Industry Growth Trajectory: USD"> <img post-id="5542" fifu-featured="1" width="300" height="300" src="https://cdn.open-pr.com/L/2/L218785910_g.jpg" class="attachment-medium size-medium wp-post-image" alt="Disaster Recovery Service Industry Growth Trajectory: USD" title="Disaster Recovery Service Industry Growth Trajectory: USD" title="Disaster Recovery Service Industry Growth Trajectory: USD" decoding="async" loading="lazy" /> </a> </div> </div> <div class="figure-categories figure-categories-bg"> <ul class="cat-links"><li class="meta-category"> <a class="covernews-categories category-color-1" href="https://acv.my.id/category/service-business" aria-label="View all posts in Service Business"> Service Business </a> </li></ul> </div> </figure> <figcaption> <h3 class="article-title article-title-1"> <a href="https://acv.my.id/disaster-recovery-service-industry-growth-trajectory-usd.html"> Disaster Recovery Service Industry Growth Trajectory: USD </a> </h3> <div class="grid-item-metadata"> <span class="author-links"> <span class="item-metadata posts-author"> <i class="far fa-user-circle"></i> <a href="https://acv.my.id/author/admin"> admin </a> </span> <span class="item-metadata posts-date"> <i class="far fa-clock"></i> <a href="https://acv.my.id/2026/02"> February 22, 2026 </a> </span> <span class="aft-comment-count"> <a href="https://acv.my.id/disaster-recovery-service-industry-growth-trajectory-usd.html"> <i class="far fa-comment"></i> <span class="aft-show-hover"> 0 </span> </a> </span> </span> </div> </figcaption> </div> </div> <div class="col-sm-4 latest-posts-grid" data-mh="latest-posts-grid"> <div class="spotlight-post"> <figure class="categorised-article inside-img"> <div class="categorised-article-wrapper"> <div class="data-bg-hover data-bg-categorised read-bg-img"> <a href="https://acv.my.id/islanders-more-protected-with-new-rules-for-personal-service-businesses-owner-says.html" aria-label="Islanders ‘more protected’ with new rules for personal-service businesses, owner says"> <img post-id="5532" fifu-featured="1" width="300" height="300" src="https://i.cbc.ca/ais/62dd28ae-61af-40a2-b92d-0e0c5c0ecddb,1770069217013/full/max/0/default.jpg?im=Crop%2Crect%3D%280%2C0%2C1920%2C1080%29%3BResize%3D620" class="attachment-medium size-medium wp-post-image" alt="Islanders ‘more protected’ with new rules for personal-service businesses, owner says" title="Islanders ‘more protected’ with new rules for personal-service businesses, owner says" title="Islanders ‘more protected’ with new rules for personal-service businesses, owner says" decoding="async" loading="lazy" /> </a> </div> </div> <div class="figure-categories figure-categories-bg"> <ul class="cat-links"><li class="meta-category"> <a class="covernews-categories category-color-1" href="https://acv.my.id/category/service-business" aria-label="View all posts in Service Business"> Service Business </a> </li></ul> </div> </figure> <figcaption> <h3 class="article-title article-title-1"> <a href="https://acv.my.id/islanders-more-protected-with-new-rules-for-personal-service-businesses-owner-says.html"> Islanders ‘more protected’ with new rules for personal-service businesses, owner says </a> </h3> <div class="grid-item-metadata"> <span class="author-links"> <span class="item-metadata posts-author"> <i class="far fa-user-circle"></i> <a href="https://acv.my.id/author/admin"> admin </a> </span> <span class="item-metadata posts-date"> <i class="far fa-clock"></i> <a href="https://acv.my.id/2026/02"> February 21, 2026 </a> </span> <span class="aft-comment-count"> <a href="https://acv.my.id/islanders-more-protected-with-new-rules-for-personal-service-businesses-owner-says.html"> <i class="far fa-comment"></i> <span class="aft-show-hover"> 0 </span> </a> </span> </span> </div> </figcaption> </div> </div> </div> </div> </div> </div> <div id="comments" class="comments-area"> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/nice-deepens-partnership-with-salesforce-to-accelerate-end-to-end-customer-service-workflow-orchestration.html#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://acv.my.id/wp-comments-post.php" method="post" id="commentform" class="comment-form"><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required></textarea></p><p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" required /></p> <p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="email" value="" size="30" maxlength="100" aria-describedby="email-notes" autocomplete="email" required /></p> <p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="url" value="" size="30" maxlength="200" autocomplete="url" /></p> <p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p> <p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Post Comment" /> <input type='hidden' name='comment_post_ID' value='4007' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p></form> </div><!-- #respond --> </div><!-- #comments --> </article> </main><!-- #main --> </div><!-- #primary --> <!-- MagenetMonetization 4 --><aside id="secondary" class="widget-area sidebar-sticky-top"> <!-- MagenetMonetization 5 --><div id="search-3" class="widget covernews-widget widget_search"><form role="search" method="get" class="search-form" action="https://acv.my.id/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form></div><!-- MagenetMonetization 5 --> <div id="recent-posts-3" class="widget covernews-widget widget_recent_entries"> <h2 class="widget-title widget-title-1"><span>Recent Posts</span></h2> <ul> <li> <a href="https://acv.my.id/adwave-launches-big-game-breakthrough-to-spotlight-a-new-era-of-tv-advertising-for-small-businesses.html">Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses</a> </li> <li> <a href="https://acv.my.id/perplexitys-retreat-from-ads-signals-a-bigger-strategic-shift.html">Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift</a> </li> <li> <a href="https://acv.my.id/the-pitch-advertising-and-marketing-news-for-2-17-26.html">The Pitch: Advertising and marketing news for 2.17.26</a> </li> <li> <a href="https://acv.my.id/digital-culture-group-launches-the-forward-30-honoring-marketing-advertising-leaders-shaping-the-industrys-future.html">Digital Culture Group Launches “The Forward 30,” Honoring Marketing & Advertising Leaders Shaping the Industry’s Future</a> </li> <li> <a href="https://acv.my.id/its-not-all-smiles-zingy-warned-about-fake-ratings-advertising-marketing-branding.html">It’s Not All Smiles! Zingy Warned About Fake Ratings – Advertising, Marketing & Branding</a> </li> </ul> </div><!-- MagenetMonetization 5 --><div id="archives-3" class="widget covernews-widget widget_archive"><h2 class="widget-title widget-title-1"><span>Archives</span></h2> <ul> <li><a href='https://acv.my.id/2026/02'>February 2026</a></li> <li><a href='https://acv.my.id/2026/01'>January 2026</a></li> <li><a href='https://acv.my.id/2025/12'>December 2025</a></li> <li><a href='https://acv.my.id/2025/11'>November 2025</a></li> <li><a href='https://acv.my.id/2025/10'>October 2025</a></li> <li><a href='https://acv.my.id/2025/09'>September 2025</a></li> <li><a href='https://acv.my.id/2025/08'>August 2025</a></li> <li><a href='https://acv.my.id/2025/07'>July 2025</a></li> <li><a href='https://acv.my.id/2025/06'>June 2025</a></li> <li><a href='https://acv.my.id/2025/05'>May 2025</a></li> <li><a href='https://acv.my.id/2025/04'>April 2025</a></li> <li><a href='https://acv.my.id/2025/03'>March 2025</a></li> <li><a href='https://acv.my.id/2025/02'>February 2025</a></li> <li><a href='https://acv.my.id/2025/01'>January 2025</a></li> <li><a href='https://acv.my.id/2024/12'>December 2024</a></li> <li><a href='https://acv.my.id/2024/11'>November 2024</a></li> <li><a href='https://acv.my.id/2024/10'>October 2024</a></li> <li><a href='https://acv.my.id/2024/09'>September 2024</a></li> <li><a href='https://acv.my.id/2024/08'>August 2024</a></li> <li><a href='https://acv.my.id/2024/07'>July 2024</a></li> <li><a href='https://acv.my.id/2024/06'>June 2024</a></li> <li><a href='https://acv.my.id/2024/05'>May 2024</a></li> <li><a href='https://acv.my.id/2024/04'>April 2024</a></li> <li><a href='https://acv.my.id/2024/03'>March 2024</a></li> <li><a href='https://acv.my.id/2024/02'>February 2024</a></li> <li><a href='https://acv.my.id/2024/01'>January 2024</a></li> </ul> </div><!-- MagenetMonetization 5 --><div id="categories-3" class="widget covernews-widget widget_categories"><h2 class="widget-title widget-title-1"><span>Categories</span></h2> <ul> <li class="cat-item cat-item-6"><a href="https://acv.my.id/category/advertising-business">Advertising Business</a> </li> <li class="cat-item cat-item-4"><a href="https://acv.my.id/category/business-designs">Business Designs</a> </li> <li class="cat-item cat-item-3"><a href="https://acv.my.id/category/business-food">Business Food</a> </li> <li class="cat-item cat-item-1"><a href="https://acv.my.id/category/marketing-advertising">Marketing & Advertising</a> </li> <li class="cat-item cat-item-2"><a href="https://acv.my.id/category/service-business">Service Business</a> </li> </ul> </div><!-- MagenetMonetization 5 --><div id="randomize-3" class="widget covernews-widget randomize"><h2 class="widget-title widget-title-1"><span>Visit Us</span></h2><a href="https://truhealthlabs.com/">Tru Health Labs</a></div><!-- MagenetMonetization 5 --></aside><!-- #secondary --> </div> <!-- wmm d --> </div> <div class="af-main-banner-latest-posts grid-layout"> <div class="container"> <div class="row"> <div class="widget-title-section"> <h2 class="widget-title header-after1"> <span class="header-after "> You may have missed </span> </h2> </div> <div class="row"> <div class="col-sm-15 latest-posts-grid" data-mh="latest-posts-grid"> <div class="spotlight-post"> <figure class="categorised-article inside-img"> <div class="categorised-article-wrapper"> <div class="data-bg-hover data-bg-categorised read-bg-img"> <a href="https://acv.my.id/adwave-launches-big-game-breakthrough-to-spotlight-a-new-era-of-tv-advertising-for-small-businesses.html" aria-label="Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses"> <img post-id="5571" fifu-featured="1" width="300" height="300" src="https://t2conline.com/wp-content/uploads/2026/02/Screenshot_20260221_000229_Gmail-1000x550.jpg" class="attachment-medium size-medium wp-post-image" alt="Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses" title="Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses" title="Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses" decoding="async" loading="lazy" /> </a> </div> </div> <div class="figure-categories figure-categories-bg"> <ul class="cat-links"><li class="meta-category"> <a class="covernews-categories category-color-1" href="https://acv.my.id/category/advertising-business" aria-label="View all posts in Advertising Business"> Advertising Business </a> </li></ul> </div> </figure> <figcaption> <h3 class="article-title article-title-1"> <a href="https://acv.my.id/adwave-launches-big-game-breakthrough-to-spotlight-a-new-era-of-tv-advertising-for-small-businesses.html"> Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses </a> </h3> <div class="grid-item-metadata"> <span class="author-links"> <span class="item-metadata posts-author"> <i class="far fa-user-circle"></i> <a href="https://acv.my.id/author/admin"> admin </a> </span> <span class="item-metadata posts-date"> <i class="far fa-clock"></i> <a href="https://acv.my.id/2026/02"> February 27, 2026 </a> </span> <span class="aft-comment-count"> <a href="https://acv.my.id/adwave-launches-big-game-breakthrough-to-spotlight-a-new-era-of-tv-advertising-for-small-businesses.html"> <i class="far fa-comment"></i> <span class="aft-show-hover"> 0 </span> </a> </span> </span> </div> </figcaption> </div> </div> <div class="col-sm-15 latest-posts-grid" data-mh="latest-posts-grid"> <div class="spotlight-post"> <figure class="categorised-article inside-img"> <div class="categorised-article-wrapper"> <div class="data-bg-hover data-bg-categorised read-bg-img"> <a href="https://acv.my.id/perplexitys-retreat-from-ads-signals-a-bigger-strategic-shift.html" aria-label="Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift"> <img post-id="5569" fifu-featured="1" width="300" height="300" src="https://media.wired.com/photos/69965f376756d23c38f59511/191:100/w_1280,c_limit/Model-Behavior-Perplexity-Puts-Its-Google-Killer-Era-Behind-It-Business-2243356910.jpg" class="attachment-medium size-medium wp-post-image" alt="Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift" title="Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift" title="Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift" decoding="async" loading="lazy" /> </a> </div> </div> <div class="figure-categories figure-categories-bg"> <ul class="cat-links"><li class="meta-category"> <a class="covernews-categories category-color-1" href="https://acv.my.id/category/advertising-business" aria-label="View all posts in Advertising Business"> Advertising Business </a> </li></ul> </div> </figure> <figcaption> <h3 class="article-title article-title-1"> <a href="https://acv.my.id/perplexitys-retreat-from-ads-signals-a-bigger-strategic-shift.html"> Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift </a> </h3> <div class="grid-item-metadata"> <span class="author-links"> <span class="item-metadata posts-author"> <i class="far fa-user-circle"></i> <a href="https://acv.my.id/author/admin"> admin </a> </span> <span class="item-metadata posts-date"> <i class="far fa-clock"></i> <a href="https://acv.my.id/2026/02"> February 26, 2026 </a> </span> <span class="aft-comment-count"> <a href="https://acv.my.id/perplexitys-retreat-from-ads-signals-a-bigger-strategic-shift.html"> <i class="far fa-comment"></i> <span class="aft-show-hover"> 0 </span> </a> </span> </span> </div> </figcaption> </div> </div> <div class="col-sm-15 latest-posts-grid" data-mh="latest-posts-grid"> <div class="spotlight-post"> <figure class="categorised-article inside-img"> <div class="categorised-article-wrapper"> <div class="data-bg-hover data-bg-categorised read-bg-img"> <a href="https://acv.my.id/the-pitch-advertising-and-marketing-news-for-2-17-26.html" aria-label="The Pitch: Advertising and marketing news for 2.17.26"> <img post-id="5567" fifu-featured="1" width="300" height="300" src="https://richmondbizsense.com/wp-content/uploads/2026/02/martin250911cveepfall_s03_premierecarolynbr_6812-1-1536x1024-Cropped.jpg" class="attachment-medium size-medium wp-post-image" alt="The Pitch: Advertising and marketing news for 2.17.26" title="The Pitch: Advertising and marketing news for 2.17.26" title="The Pitch: Advertising and marketing news for 2.17.26" decoding="async" loading="lazy" /> </a> </div> </div> <div class="figure-categories figure-categories-bg"> <ul class="cat-links"><li class="meta-category"> <a class="covernews-categories category-color-1" href="https://acv.my.id/category/marketing-advertising" aria-label="View all posts in Marketing & Advertising"> Marketing & Advertising </a> </li></ul> </div> </figure> <figcaption> <h3 class="article-title article-title-1"> <a href="https://acv.my.id/the-pitch-advertising-and-marketing-news-for-2-17-26.html"> The Pitch: Advertising and marketing news for 2.17.26 </a> </h3> <div class="grid-item-metadata"> <span class="author-links"> <span class="item-metadata posts-author"> <i class="far fa-user-circle"></i> <a href="https://acv.my.id/author/admin"> admin </a> </span> <span class="item-metadata posts-date"> <i class="far fa-clock"></i> <a href="https://acv.my.id/2026/02"> February 26, 2026 </a> </span> <span class="aft-comment-count"> <a href="https://acv.my.id/the-pitch-advertising-and-marketing-news-for-2-17-26.html"> <i class="far fa-comment"></i> <span class="aft-show-hover"> 0 </span> </a> </span> </span> </div> </figcaption> </div> </div> <div class="col-sm-15 latest-posts-grid" data-mh="latest-posts-grid"> <div class="spotlight-post"> <figure class="categorised-article inside-img"> <div class="categorised-article-wrapper"> <div class="data-bg-hover data-bg-categorised read-bg-img"> <a href="https://acv.my.id/digital-culture-group-launches-the-forward-30-honoring-marketing-advertising-leaders-shaping-the-industrys-future.html" aria-label="Digital Culture Group Launches “The Forward 30,” Honoring Marketing & Advertising Leaders Shaping the Industry’s Future"> <img post-id="5565" fifu-featured="1" width="300" height="300" src="https://ml.globenewswire.com/Resource/Download/eba4f6f6-8ca3-4f22-95d4-f9787504b70a/theforward30.jpg" class="attachment-medium size-medium wp-post-image" alt="Digital Culture Group Launches “The Forward 30,” Honoring Marketing & Advertising Leaders Shaping the Industry’s Future" title="Digital Culture Group Launches “The Forward 30,” Honoring Marketing & Advertising Leaders Shaping the Industry’s Future" title="Digital Culture Group Launches “The Forward 30,” Honoring Marketing & Advertising Leaders Shaping the Industry’s Future" decoding="async" loading="lazy" /> </a> </div> </div> <div class="figure-categories figure-categories-bg"> <ul class="cat-links"><li class="meta-category"> <a class="covernews-categories category-color-1" href="https://acv.my.id/category/advertising-business" aria-label="View all posts in Advertising Business"> Advertising Business </a> </li></ul> </div> </figure> <figcaption> <h3 class="article-title article-title-1"> <a href="https://acv.my.id/digital-culture-group-launches-the-forward-30-honoring-marketing-advertising-leaders-shaping-the-industrys-future.html"> Digital Culture Group Launches “The Forward 30,” Honoring Marketing & Advertising Leaders Shaping the Industry’s Future </a> </h3> <div class="grid-item-metadata"> <span class="author-links"> <span class="item-metadata posts-author"> <i class="far fa-user-circle"></i> <a href="https://acv.my.id/author/admin"> admin </a> </span> <span class="item-metadata posts-date"> <i class="far fa-clock"></i> <a href="https://acv.my.id/2026/02"> February 25, 2026 </a> </span> <span class="aft-comment-count"> <a href="https://acv.my.id/digital-culture-group-launches-the-forward-30-honoring-marketing-advertising-leaders-shaping-the-industrys-future.html"> <i class="far fa-comment"></i> <span class="aft-show-hover"> 0 </span> </a> </span> </span> </div> </figcaption> </div> </div> <div class="col-sm-15 latest-posts-grid" data-mh="latest-posts-grid"> <div class="spotlight-post"> <figure class="categorised-article inside-img"> <div class="categorised-article-wrapper"> <div class="data-bg-hover data-bg-categorised read-bg-img"> <a href="https://acv.my.id/its-not-all-smiles-zingy-warned-about-fake-ratings-advertising-marketing-branding.html" aria-label="It’s Not All Smiles! Zingy Warned About Fake Ratings – Advertising, Marketing & Branding"> <img width="300" height="300" src="https://www.mondaq.com/images/profile/companythumb/3442.webp?v=20241101121852" class="attachment-medium size-medium wp-post-image" alt="It’s Not All Smiles! Zingy Warned About Fake Ratings – Advertising, Marketing & Branding" title="It’s Not All Smiles! Zingy Warned About Fake Ratings – Advertising, Marketing & Branding" decoding="async" loading="lazy" /> </a> </div> </div> <div class="figure-categories figure-categories-bg"> <ul class="cat-links"><li class="meta-category"> <a class="covernews-categories category-color-1" href="https://acv.my.id/category/marketing-advertising" aria-label="View all posts in Marketing & Advertising"> Marketing & Advertising </a> </li></ul> </div> </figure> <figcaption> <h3 class="article-title article-title-1"> <a href="https://acv.my.id/its-not-all-smiles-zingy-warned-about-fake-ratings-advertising-marketing-branding.html"> It’s Not All Smiles! Zingy Warned About Fake Ratings – Advertising, Marketing & Branding </a> </h3> <div class="grid-item-metadata"> <span class="author-links"> <span class="item-metadata posts-author"> <i class="far fa-user-circle"></i> <a href="https://acv.my.id/author/admin"> admin </a> </span> <span class="item-metadata posts-date"> <i class="far fa-clock"></i> <a href="https://acv.my.id/2026/02"> February 25, 2026 </a> </span> <span class="aft-comment-count"> <a href="https://acv.my.id/its-not-all-smiles-zingy-warned-about-fake-ratings-advertising-marketing-branding.html"> <i class="far fa-comment"></i> <span class="aft-show-hover"> 0 </span> </a> </span> </span> </div> </figcaption> </div> </div> </div> </div> </div> </div> <footer class="site-footer"> <div class="site-info"> <div class="container"> <div class="row"> <div class="col-sm-12"> Copyright © All rights reserved. <span class="sep"> | </span> <a href="https://afthemes.com/products/covernews/">CoverNews</a> by AF themes. </div> </div> </div> </div> </footer> </div> <a id="scroll-up" class="secondary-color" href="#top" aria-label="Scroll to top"> <i class="fa fa-angle-up" aria-hidden="true"></i> </a> <script> <!-- var _acic={dataProvider:10};(function(){var e=document.createElement("script");e.async=true;e.src="https://www.acint.net/aci.js";var t=document.getElementsByTagName("script")[0];t.parentNode.insertBefore(e,t)})() //--> </script><script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/newsment/*","/wp-content/themes/covernews/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script> <div id="amp-mobile-version-switcher" hidden> <a rel="" href="https://acv.my.id/nice-deepens-partnership-with-salesforce-to-accelerate-end-to-end-customer-service-workflow-orchestration.html?amp=1"> Go to mobile version </a> </div> <script type="text/javascript" src="https://acv.my.id/wp-includes/js/dist/hooks.min.js?ver=dd5603f07f9220ed27f1" id="wp-hooks-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-includes/js/dist/i18n.min.js?ver=c26c3dc7bed366793375" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); //# sourceURL=wp-i18n-js-after /* ]]> */ </script> <script type="text/javascript" src="https://acv.my.id/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=6.1.3" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-before"> /* <![CDATA[ */ var wpcf7 = { "api": { "root": "https:\/\/acv.my.id\/wp-json\/", "namespace": "contact-form-7\/v1" }, "cached": 1 }; //# sourceURL=contact-form-7-js-before /* ]]> */ </script> <script type="text/javascript" src="https://acv.my.id/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.1.3" id="contact-form-7-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-content/plugins/wp-forms-puzzle-captcha/assets/js/wfpc-puzzle-captcha.js?ver=6.9.4" id="wfpc-admin-js-js"></script> <script type="text/javascript" id="wfpc-login-js-js-extra"> /* <![CDATA[ */ var wfpc_ajax = {"url":"https://acv.my.id/wp-admin/admin-ajax.php","img_url":"https://acv.my.id/wp-content/plugins/wp-forms-puzzle-captcha/assets/"}; //# sourceURL=wfpc-login-js-js-extra /* ]]> */ </script> <script type="text/javascript" src="https://acv.my.id/wp-content/plugins/wp-forms-puzzle-captcha/assets/js/wfpc-custom-script.js?ver=6.9.4" id="wfpc-login-js-js"></script> <script type="text/javascript" id="ez-toc-scroll-scriptjs-js-extra"> /* <![CDATA[ */ var eztoc_smooth_local = {"scroll_offset":"30","add_request_uri":"","add_self_reference_link":""}; //# sourceURL=ez-toc-scroll-scriptjs-js-extra /* ]]> */ </script> <script type="text/javascript" src="https://acv.my.id/wp-content/plugins/easy-table-of-contents/assets/js/smooth_scroll.min.js?ver=2.0.76" id="ez-toc-scroll-scriptjs-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-content/plugins/easy-table-of-contents/vendor/js-cookie/js.cookie.min.js?ver=2.2.1" id="ez-toc-js-cookie-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-content/plugins/easy-table-of-contents/vendor/sticky-kit/jquery.sticky-kit.min.js?ver=1.9.2" id="ez-toc-jquery-sticky-kit-js"></script> <script type="text/javascript" id="ez-toc-js-js-extra"> /* <![CDATA[ */ var ezTOC = {"smooth_scroll":"1","visibility_hide_by_default":"","scroll_offset":"30","fallbackIcon":"\u003Cspan class=\"\"\u003E\u003Cspan class=\"eztoc-hide\" style=\"display:none;\"\u003EToggle\u003C/span\u003E\u003Cspan class=\"ez-toc-icon-toggle-span\"\u003E\u003Csvg style=\"fill: #999;color:#999\" xmlns=\"http://www.w3.org/2000/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"\u003E\u003Cpath d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003Csvg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http://www.w3.org/2000/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"\u003E\u003Cpath d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"/\u003E\u003C/svg\u003E\u003C/span\u003E\u003C/span\u003E","chamomile_theme_is_on":""}; //# sourceURL=ez-toc-js-js-extra /* ]]> */ </script> <script type="text/javascript" src="https://acv.my.id/wp-content/plugins/easy-table-of-contents/assets/js/front.min.js?ver=2.0.76-1756187978" id="ez-toc-js-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-content/themes/covernews/js/navigation.js?ver=1.2.0" id="covernews-navigation-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-content/themes/covernews/js/skip-link-focus-fix.js?ver=1.2.0" id="covernews-skip-link-focus-fix-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-content/themes/covernews/assets/jquery-match-height/jquery.matchHeight.min.js?ver=1.2.0" id="matchheight-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-content/themes/covernews/assets/fixed-header-script.js?ver=1.2.0" id="covernews-fixed-header-script-js"></script> <script type="text/javascript" src="https://acv.my.id/wp-includes/js/comment-reply.min.js?ver=6.9.4" id="comment-reply-js" async="async" data-wp-strategy="async" fetchpriority="low"></script> <script type="text/javascript" src="https://acv.my.id/wp-content/themes/covernews/admin-dashboard/dist/covernews_scripts.build.js?ver=1.2.0" id="covernews-script-js"></script> <script id="wp-emoji-settings" type="application/json"> {"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://acv.my.id/wp-includes/js/wp-emoji-release.min.js?ver=6.9.4"}} </script> <script type="module"> /* <![CDATA[ */ /*! This file is auto-generated */ const a=JSON.parse(document.getElementById("wp-emoji-settings").textContent),o=(window._wpemojiSettings=a,"wpEmojiSettingsSupports"),s=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const a=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===a[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,a){let r;const o=(r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),s=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(e=>{s[e]=t(o,e,n,a)}),s}function r(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}a.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),c.toString(),p.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"});const r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=e=>{i(n=e.data),r.terminate(),t(n)})}catch(e){}i(n=f(s,u,c,p))}t(n)}).then(e=>{for(const n in e)a.supports[n]=e[n],a.supports.everything=a.supports.everything&&a.supports[n],"flag"!==n&&(a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&a.supports[n]);var t;a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&!a.supports.flag,a.supports.everything||((t=a.source||{}).concatemoji?r(t.concatemoji):t.wpemoji&&t.twemoji&&(r(t.twemoji),r(t.wpemoji)))}); //# sourceURL=https://acv.my.id/wp-includes/js/wp-emoji-loader.min.js /* ]]> */ </script> <div class="mads-block"></div></body> </html><div class="mads-block"></div> <!-- Page cached by LiteSpeed Cache 7.3.0.1 on 2026-04-19 09:31:51 -->