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What A Second Trump Presidency Means For Media And Advertiser Investment

admin January 12, 2025 0

Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the...

Elon Musk’s X drops Unilever from advertiser boycott lawsuit, Marketing & Advertising News, ET BrandEquity

admin October 14, 2024 0

The company logo for UnileverElon Musk's X on Friday dropped Unilever from a lawsuit that claimed the consumer goods giant...

800 mn users, no advertiser FOMO: Unpacking Snapchat’s marketing paradox

admin September 23, 2024 0

Snapchat's battle for the ad market shareThe strategic pivot comes at a critical juncture for Snap as the company grapples...

The Catch-22 of Modern Marketing Campaigns

admin April 29, 2025 0

PepsiCo’s overseas business props up sales outlook

admin April 29, 2025 0

Google’s ad business remains robust despite macro, regulatory threats

admin April 29, 2025 0

Advertising In AI Chatbots: Disruption Digital Marketing

admin April 28, 2025 0

Province pitches in for Thunder Bay food facility

admin April 28, 2025 0

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