Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and...
Advertisers
Advertisers say LGBTQ+ representation is ‘very important’
While some companies are rethinking their commitments to diversity, equity, and inclusion, advertisers remain steadfast in their support for LGBTQ+...
SPECTRUM REACH GIVES SMALL LOCAL BUSINESS ADVERTISERS ACCESS TO BROADER INVENTORY, GREATER SCALE THROUGH NEW COLLABORATION WITH AMAZON ADS
Spectrum Reach Becomes a Local Reseller for Amazon Ads; Now Small and Medium-Sized Businesses Can Reach Virtually Every Household in...
Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Back in the first quarter of the year, Netflix’s new ad chief, Amy Reinhard, was wrapping up her European ad...
Elon Musk Visits Cannes Lions to Woo Advertisers
Musk’s mission to CannesAs advertising moguls traveled to southern France this week for the Cannes Lions festival — an annual...
Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. “They have certainly elevated their pitch to...
TikTok artists and advertisers to stay with app, Marketing & Advertising News, ET BrandEquity
Ban or no ban, TikTok's partners in the music and advertising world plan to stick with the massively popular short-form...
‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues
Super Bowl LVIII on Sunday delivered another nail-biter on the field but a lot of head-scratchers on the advertising front...
