Elon Musk bets on AI (and Grok) to win back advertisers
He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior engineering, product and brand...
Advertisers
Advertisers Hit Back at Elon Musk’s X ‘Ad Boycott’ Lawsuit
The advertisers and trade group targeted by an antitrust lawsuit from Elon Musk's X have hit back against its claims...
‘Fear’ of Musk Drives Advertisers to Spend More on X: Analyst
Things seem to be looking up for the advertising business of Elon Musk's X.A new forecast from the research firm...
Advertisers expect ad spend slowdown amid tariff uncertainty
The possibility of a trade war with China, Mexico, and Canada could cause advertisers to slash budgets and rein in...
Realize: Performance Marketing for Advertisers
One of the benefits of working with many thousands of advertisers over the years is that you get to hear...
Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
Now, the cost-per-thousand viewers (CPM) across those three streamers hovers between $38 to $40 (down from Netflix’s 2022 price of...
Is Elon Musk’s X Threatening Advertisers With Government Reprisal?
Elon Musk's X — the thing we used to call Twitter — lost lots of advertisers after he bought it.Now...
AppLovin Rockets Over $100 Billion but Some Advertisers Have Questions
Wall Street has fallen in love with the mobile adtech and gaming company AppLovin.AppLovin's recent push into e-commerce sent its...
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its...
