Are these the most unique jobs in marketing and advertising?
The world of marketing is a broad church, with a dizzying range of skills and expertise – and in the...
Advertising
Mobile Advertising Market to Reach $1.3 Trillion by 2030 –
Dublin, Feb. 20, 2025 (GLOBE NEWSWIRE) -- The "Mobile Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's...
How un-marketing builds trust in a world of invasive advertising
Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high,...
Entrepreneur builds successful media advertising business
Stella Johnson has had two successful careers, one being in insurance sales and the other in specialized media advertising, which...
How Unilever leveraged addressability, Marketing & Advertising News, ET BrandEquity
Tejas Apte, head of media and digital marketing, Unilever at ETBrandEquity’s Media and Entertainment Summit 2025In India, media fragmentation presents...
Adcore Renews Microsoft Advertising Elite Partnership, Expands AI Marketing Solutions
Adcore (TSX:ADCO, OTCQX:ADCOF) has renewed its channel partner agreement with Microsoft Advertising for 2025, continuing...
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content...
Product and price must be right before investment in advertising
The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases long-term...
Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation
TAIPEI, Feb. 12, 2025 /PRNewswire/ — Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech),...
